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« July 2006 | Main | Archives | September 2006 »

August 30, 2006

HP Personiva

We've all seen the upload your face campaigns made popular by Trailer Crashers but I haven't seem one that seamlessly integrates your face into the product so well. Check out this online campaign for HP which puts you into their ads.

The best part (well for flash nerds like me) is it'll take any photo of a face, crop, rotate and size the photo to fit the required area. Then add lip syncing, and blinks without the users needing to do anything.

Here's one I did with Rob's baby photo. Which you can see was not exactly cropped and ready to go. The results are quite good. I was able to choose 5 different elements, some of which were further customized, and then create this video.

My only complaint is that if you want users to add the videos to their blog or webpage, don't load the entire video unless the user clicks to view it.

August 24, 2006



After we had this "viral" campaign for the 40 hr Famine submitted to us I got me thinking about all the "Blingvertising" I've seen over the last few years. Ali-G, MR.T and every other rap artist worth their salt is draped in gold chains and diamonds so it’s no wonder advertisers don't use this aesthetic to sell their products.

MC Squared: This is a "viral campaign" for the 40 Hour Famine, although I cannot see any tie in. The customize my rap reaks of aveaword (which is nicely polished and sells the client's product well) and the talent is pretty ordinary. Even the "hoes" are ordinary. A quick google reveals the real MC Squared is a beat boxer. Sorry Sputnik, you guys do great work but this blows? Even the URL is APPTbusiness which just misleads you even more.

We're as guilty as any for dipping into the bling basket to style a project. We had a pimped out Pig for KKash and blatantly used the word for our Bling My Bomb site.

Other successful campaigns are the very funny 5 Cent from Host for Virgin.

There's also DJ Yuri with his In Da Cab site which promoted the film Taxi and Bling my Sid which had little kiddies dressing up Sid from Ice Age 2.

Sadly I realize now that using this aesthetic for kids in Australia Americanizes what’s “cool” to impressionable minds. There is very little in today’s advertising that is uniquely Australian. And what is is seen as backward or uncool.

Note: This is by all means not an exhaustive list but ones I've been sent, involved in or really enjoyed. I'll also claim to be the first to use the word Blingvertising. Please comment with any other bling campaigns I've missed.

Update: here's the link to the Swedish campaign mentioned in the comments.

August 23, 2006

Choose your boobcams

ahem. NSFW perhaps - DWYW (Depending Where You Work).

Flick-book erotica entertained Victorian era Ladies and Gentlemen, and now, via the interweb, has brought us the Interactive bouncy castle.

With lots of different things bouncing. altogether. from different angles. in a bouncy castle. with no clothes on.

August 19, 2006

Get into your wardrobe.


Yet another spot on IKEA site.

This one shows 5 different fits for 5 different types on 5 different floors. Great use of video and interaction for product.

August 18, 2006

15 sites that changed the world...

...(in 15 years). Just so we all know. you know.


from - A Brief History of the Future: Origins of the Internet by John Naughton.

I would like to add to that list (and no, I'm not linking to it).

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