Samual L Jackson is working his ass off promoting Snakes on the Plane. Here you can send a personal message from Mr. Jackson to a friend to go check out Snakes on the Plane. This obviosuly woudl work best as a mobile phoen call (which I cant test) but the email is good enough.
This is much in the same vein as 'Ave a Word. Shame that you can't send a R rated one as you just know it woudl have sounded better with a Mutha Fucker thrown in there.
Gone are the days when simply Photoshopping Hoff's head into movie posters was as deemed worthy enough to send on. With sites such as YouTube offering seemingly endless free video hosting, tagging, rating and networking tools it's no wonder that iconic TV shows and classic movies are fare game to be mashed!
Business Week have an interesting article about how advertisers are now having to pay big dollars to produce and seed their "viral" videos. If a client spend $250,000 on a "viral" video you'd expect it to go gangbusters!
AdNews, Australia's leading industry publication, has tallied up the damage done to the collective balance sheets of Australian agencies at this years Cannes Lion festival.
Leading the charge, was Saatchi & Saatchi Australia, spending a mammoth AUD$65,350 (approx US$45,000) on entry fees, outspending its nearest rival by more than double.
Adnews produced the chart using publicly available entry data and used the lowest entry fee in that category as the basis for the calculations.
No doubt the chiefs over at Singleton's who have a steadfast 'no award show' policy are smiling.
Pop-up advertising is annoying, but is it a crime?
In one of the strangest things i've read in a while, the AHTCC (Australian High Tech Crime Centre) a Federal Government agency, has classified pop-up advertising as a form of online crime according to its website.
So next time your media agency submits a media plan that includes pop-up advertising, perhaps you should point out that its possibly a crime in Australia...
We can only hope that they start locking up some of the media planners out there ;)
Blatant misuse of the word 'viral' should also be a crime, so I'm going to start lobbying.
