B&T Top 5: September
|1: Mini White Rabbit
Agency: Profero [UK]
|Mini took a new approach to the online media campaign by sending the users on a journey rather than to a specific destination. Follow the white mini on a tour of random British sites the likes of roundaboutsofbritain.com and my personal fav streetmattress.com
I wouldn't call my self a "rev head" but this execution is extremely gratifying. I love the end line too "Auf Wiedersehen. Sucka."
Proof not all banners need to be multimedia extravaganzas to work.
This one has everything you want in a banner. Great animation, great sound and a nice payoff for the user's interaction.
This has to be the first "multi-user" banner I've seen and probably the first banner to incorporate live streaming video as well. You're probably going to need to watch the movie to get a full grip on what was created.
The Top 5 sadly has no Australian entries. I'd love to think this will change for the next issue.