The price of fame: Who spent big $$$ at Cannes

AdNews, Australia's leading industry publication, has tallied up the damage done to the collective balance sheets of Australian agencies at this years Cannes Lion festival. Leading the charge, was Saatchi & Saatchi Australia, spending a mammoth AUD$65,350 (approx US$45,000) on entry fees, outspending its nearest rival by more than double. Adnews produced the chart using publicly available entry data and used the lowest entry fee in that category as the basis for the calculations. No doubt the chiefs over at Singleton's who have a steadfast 'no award show' policy are smiling.