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September 29, 2006

B&T Top 5: September

Bannerblog has been asked to create a regular column for B&T magazine featuring the Top 5 banners on Bannerblog every month.

bt_top5_1_mini.gif 1: Mini White Rabbit
Agency: Profero [UK]
Mini took a new approach to the online media campaign by sending the users on a journey rather than to a specific destination. Follow the white mini on a tour of random British sites the likes of roundaboutsofbritain.com and my personal fav streetmattress.com

bt_top5_1_vw.gif

2: VW Pedal
Agency: CP+B [US]

I wouldn't call my self a "rev head" but this execution is extremely gratifying. I love the end line too "Auf Wiedersehen. Sucka."


bt_top5_1_hp.gif

3: HP Big Prints
Agency: Saatchi & Saatchi [SI]

Proof not all banners need to be multimedia extravaganzas to work.


bt_top5_1_gym.gif

4: Home Gym Bike
Agency: DDB [BR]

This one has everything you want in a banner. Great animation, great sound and a nice payoff for the user's interaction.


bt_top5_1_bascule.gif

5: 9hr Gestures
Agency: Bascule [JP]

This has to be the first "multi-user" banner I've seen and probably the first banner to incorporate live streaming video as well. You're probably going to need to watch the movie to get a full grip on what was created.


The Top 5 sadly has no Australian entries. I'd love to think this will change for the next issue.


September 25, 2006

Toboggan Escape

For me the best stuff being done online (ie original, engaging, fun & entertaining) is by ordinary people in their free time. Here is the original application. that this video was inspired by.



September 24, 2006

Nike: One Time Only

I like the style, the audio and the distribution method for thos Nike promotion. It hits all the nails on the head.



September 22, 2006

Little Dancer

Slap a logo at the end and you have yourself a winner.



Fart button

In the tradition of truly great popup advertising, I got this popup today.

Of course, I clicked on it - due to geographical locations it didn't work... wasted.



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