Nokia: Great Pockets
Not one but two campaigns from Nokia and FarFar this month.
This one, promotion the Nokia N95, titled Great Pockets showcases Henry Needle & Sons - Bespoke tailored plus sized pocket fashion for the mobile multimedia gadget lifestyle. Again great use of video (I love the transitions after clicking no thanks) and great talent. All wrapped up into an original and funny concept.
What makes this site work is the integration of the product and the call to action to win. You win a Nokia N95 and your friend receives a pair of great pockets.