Not one but two campaigns from Nokia and FarFar this month.

This one, promotion the Nokia N95, titled Great Pockets showcases Henry Needle & Sons - Bespoke tailored plus sized pocket fashion for the mobile multimedia gadget lifestyle. Again great use of video (I love the transitions after clicking no thanks) and great talent. All wrapped up into an original and funny concept.

We also have a Myspace page, a Flickr account and youtube videos. Although I'm unsure as to what purpose the Myspace page serves as there isn't really anything on it. Could be SEO?

What makes this site work is the integration of the product and the call to action to win. You win a Nokia N95 and your friend receives a pair of great pockets.

Posted by Ashley Ringrose at 1:10 AM | Link to this Article | Comments
Archived in: Interesting Promotions

How better to show your love of the medium than to get a personalised licence plate. Banners can't be doing that good for this person if they are driving a Toyota Seca.

Posted by Ashley Ringrose at 3:59 PM | Link to this Article | Comments
Archived in: Interesting Articles

While there is a plethora of books on every form of advertising there is little concentrating on online. I have ordered the book above in the hope of seeing a few goodies I can post up here. Luckily the book comes with a DVD which might help save me time aswell.

Posted by Ashley Ringrose at 9:24 PM | Link to this Article | Comments
Archived in: Books

I really like this site for the new Nokia N800 called The Internet Walk. The execution is flawless and it works well to sell the features of the handset. It has one strong idea and works it well. No need to complicate it too much just explore the idea to its fullest.

Farfar did the site and have done lots of nice work in the past.

Oh and I love the loud voice at the start "LOADING THE INTERNET"
It'd be great if this kind of narration occured all the time.
"LOADING MIDGET PORN!!!"
"NOW PLAYING KYLIE MEGA MIX!!!"
"NO NEW FRIEND REQUESTS!!!"

Oh and there was also a "viral video" to go with the campaign. (i prefer my viral with people getting kicked in the nuts.)

Posted by Ashley Ringrose at 8:05 PM | Link to this Article | Comments
Archived in: Interesting Promotions

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Posted by Ashley Ringrose at 11:47 PM | Link to this Article | Comments
Archived in: Newsletter