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March 7, 2007

Apocalypto Movie Trailer


Here's an interesting way to make a seemily normal movie trailer a little more interesting.

Watch the Apocalypto teaser trailer. Then 3/4 of the way through when you see the monkey pause the trailer and skip back a few frames.

Even though this trailer is over a year old after seeing this it made me want to show everyone in the office (almost as much as the new 300 trailer)

March 4, 2007

Adware in Banners


Da Bitch from Ad-Rag/Commercial Archive has posted her experience with a banner that took over her browser and made her install a program. Pretty scary.

I've had a similar experience when on Mypace with ads getting around the popup blockers installed. These type of ads should be policed better, especially if they are running through ad networks and not just rouge websites.

March 3, 2007

DoubleClick Aquires Tangozebra


LONDON, March 1st, 2007 - DoubleClick Inc., a leading provider of digital advertising technology and services, today announced that it has acquired 100 per cent of Tangozebra, a pioneer in the rich media industry and a leading digital marketing technology provider in Europe for advertisers and publishers. This acquisition underscores DoubleClick’s commitment to providing leading technology and best in class service on a global basis to the fast-growing rich media market.

You can download the full press release here.

This continues 2007 as being the year of mergers and aquisitions. Australia has recently seen alot of activity in the online space, Blue Freeway and C4 being off the top of my head and it will continue as companies capitalise on the strength of the online sector.

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