Old Spice Tweet Vids

If you haven't seen the Old Spice I'm on a Horse spots by now, you must be living under a rock, or alternatively, you are my grandma. Old Spice is running with the momentum and doing mini on-the-fly videos with star Isaiah Mustafa. Tweet your request to @oldspice and he'll respond via video. Here's a marriage proposal: UPDATE : Adweek has an interview with W+K's global interactive CD @iaintait on the behind-the-scenes goings on of the campaign. Brilliant.