As seen on Adrants. Google is to buy Doubleclick for $3.1 Billion. Twice what they paid for Youtube and their biggest acquisition yet.

This gives Google instant access to display advertising and with the recent Tangozebra acquisition means they now have a direct competitor to Eyeblaster, Pointroll and the other rich banner serving solutions. We'll see how this affects the industry in the next 12 months.

Also in a round-a-bout way this site is now sponsored by a Google company.

Posted by Ashley Ringrose at 3:05 PM | Link to this Article | Comments
Archived in: Industry News

Hyundai have launched a new competition called Mash and Seek which will mash up your face with 3 other random entrants. The first team of 4 people to correctly identify all team members wins a car each.

It's a confusing premise for a comp (people are confused by the format of Grindhouse) but it should generate a lot of activity. You'll need to make yourself visible and be on the lookout for other people participating in the comp. I wonder how Myspace, Facebook and the like will play a part in this. I'm not sure on the mechanics on how identifying the person will be done but it would be as simple as entering their email address to confirm.

Let's see how this one pans out. The game needs a large number of entrants to make it work properly but I like the original thinking behind it.

Oh and if you are a contestant please let us know how you're going.

Posted by Ashley Ringrose at 7:25 PM | Link to this Article | Comments
Archived in: Interesting Promotions

To promote her new book "No one belongs here more than you. Stories by Miranda July" the author herself has created the website to promote the book.

It breaks all the rules but sometimes you need to do that to stand out.

I haven't been this impressed by a low tech, original idea since I saw Will it Blend?.

Posted by Ashley Ringrose at 11:02 AM | Link to this Article | Comments
Archived in: Interesting Promotions

I vaugly remember posting a banner with a wierd celebrity in it but at this time can't remember. Until then enjoy this gem from Japan.

Posted by Ashley Ringrose at 10:42 AM | Link to this Article | Comments
Archived in: Interesting Promotions

It's about this time I realised I'm a nerd. That I was excited (and waiting for) 1337 comments on the blog.

Posted by Ashley Ringrose at 8:31 PM | Link to this Article | Comments
Archived in: BB News