Google Buys Doubleclick

As seen on Adrants. Google is to buy Doubleclick for $3.1 Billion. Twice what they paid for Youtube and their biggest acquisition yet. This gives Google instant access to display advertising and with the recent Tangozebra acquisition means they now have a direct competitor to Eyeblaster, Pointroll and the other rich banner serving solutions. We'll see how this affects the industry in the next 12 months. Also in a round-a-bout way this site is now sponsored by a Google company.