Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursday October 14 at the Directors Guild of America in Los Angeles. DMACS 2010 showcased the apex of cutting-edge digital media advertising around entertainment releases over the past year. The most innovative and creative digital media talent in the industry competed in six categories to receive recognition for campaigns executed with excellence. Google is the proud sponsor of these awards, and we would like to extend our congratulations to the winners!
Winners of the DMACS 2010 are:
Best Home Entertainment Rich Media Campaign: Up - Walt Disney Studios Home Entertainment and Deadline Advertising
YouTube Creative Award: The Last Exorcism - Lionsgate and The Visionaire Group
Best Video Game Rich Media Campaign Mass Effect 2 - Electronic Arts and Draftfcb, Sabertooth and Wieden+Kennedy
Best Theatrical Movie Rich Media Campaign The Expendables - Lionsgate and The Visionaire Group
Best Multichannel Cross-Media Campaign Dante's Inferno - Electronic Arts/Visceral Games and Wieden+Kennedy, Kamp Grizzly and Emerge Interactive
The event was attended by approximately 150 of the entertainment industry's leading marketing executives, agency heads, creative directors and designers. In addition to the awards ceremony, the showcase explored leading trends in digital marketing. Presentations included a panel discussion, hosted by Kevin Winston of Digital LA, on the topic of "TV Goes Tech: iTV, 3D & apps" and Eyetracking analysis and trends offered up by Lance Porter of New Media Mind.
Awards presenters included a range of talent and marketing executives from across the entertainment industry including Adam Carolla (comedian, talk-show host, author), Andrew Marlowe & Terri Miller (Creator/Executive Producer and Producer of ABC’s Castle), Janina Gavankar (The Gates, The L Word), Gordon Ho (Business development consultant for iTV and digital media and former EVP of Global Marketing at Walt Disney Studios Home Entertainment) and Jamie Byrne (Head of Marketing Programs, YouTube).
The Cannes 48hr Ad Brief is on again. Here is the brief below. You have less than 27 hrs left
BANNERBLOG'S HELP: Like last year we'll post the 10 best entries we receive (send us the Yotube link) to submit @ bannerblog.com.au and we'll post them on our homepage for a 12hr period. Giving you a much needed boost in views and comments.
For this year's ANDY awards they have decided to let the jury be chosen by popular vote. I love this idea even though I don't stand a chance of getitng voted in (i'm 6th from the bottom). But considering the likes of Shepard Fairey, David Byrne, Josh Spear, Kevin Rose and even head speechwriter for the president Jon Favreau.
Even Australia's radio hosts Hamish and Andy are up for election. Although seriously if you want your work judged by Hamish & Andy then you are a tool.
Here's Michael and Ty talking about the Elect the Jury idea
With these eclectic names on the list why stop there? Why not include Charlie Sheen, Shaq, Ashton Kutcher, The "Will it Blend" Guy, Youtube's Fred, Bill Murray, Tron Guy or Movie Voice Over Guy...
Seriously though what about legends like Limmy or Rob Manuel they are less hyped and bound to show up more than Bansky. Also it's good to see someone from CP+B will make a jury as they seem to have been ignored lately from all the juries I've seen. Politics aside they should have been representing. (I owe them big for all the great banner content on this site)
I think this idea for the jury should result in a more varied jury, more interest in the ANDY awards and less complaining when the jury is picked. A triple win!
And just so I don't end up last on the list, throw a vote in for me while you're voting for more qualified jurors, celebs and fame whores.
If you have been involved with a digital campaign for a movie lately then you should enter the DMACS awards.
There's even a Youtube award for the creative use of Youtube in the campaign. We have a few movie banner ads but there is more categories than just banners.
The 4th Annual Digital Movie Advertising Creative Showcase is now accepting entries. This is a Google-sponsored awards program dedicated to the best in digital movie marketing.
There are 4 awards categories this year:
1) Theatrical Release Rich Media Display Ad(s)
2) Home Entertainment Rich Media Display Ad(s)
3) Multi-Channel Cross Media Campaign for Theatrical or Home Video Movie Releases
4) YouTube Creative Award for Theatrical or Home Video Movie Releases (New this year!)
You are invited to submit up to three entries PER category.
The deadline has been extended until Monday, September 21, at 9pm PST (midnight EST). I hope you have some cool entertainment related creative that would be perfect for this year's awards. Enter here
But I'm not sure I understand this: The Best Job in the world campaign "tonight earned the top award in the cyber website/interactive campaigns category. " at Cyber Lions this year.
mmmmmmmmmmmmm.
I love the campaign, it's by all accounts been hugely successful, and bravo the Cummins for the having the balls to run it - it's just that for some reason a digital Grand Prix that could potentially have focussed on innovation and creativity within the digital space is awarded to no more than a glorified video competition entry form - it might have just as well worked if people had sent in VHS tapes.
I'm speaking from a Digital POV - the word of mouth, channel integration and all that is another thing completely. Sure it might just deserve the accolades in PR, Direct and possibly Integration...
Can someone/anyone allow me the insight I'm missing that gives this the margin on the superb Fiat Eco drive?
Quote:
"Single-minded campaign" -- didn't signal much in the way of technological innovation or the pushing of boundaries."
