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March 12, 2008

Kotex Beaver Ad

From News.com.au Viewers damn Kotex beaver ad

A TAMPON company may be forced to cancel TV ads that show an attractive, young woman going about her day with a beaver in tow.

The Kotex advertisement, rated M and broadcast only after 8.30pm, features a woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach.



Looks like they cast the gopher from Caddy Shack and changed it's tail.. Also reminds me of that classic line from The Naked Gun 'Nice Beaver' 'Thanks, I just had it stuffed'



March 4, 2008

Designers vs Developers

The designer creates an idea for a web page, then passes it to the developer, who can only recreate the design as much as the technical limitations allow. Before they know it, the work is compromised. The designer blames the developer. The developer blames the designer. And the riot police are called.

But it really doesn't have to be like this,

This is the premise for a new viral campaign by MRM Worldwide UK for Microsoft and the Expression Studio software suite.

MRM's previous viral campaign, 'Stationary is Bad' won a silver Cyber Lion at Cannes in 2005. Be sure to check out the website https://www.microsoft.com/uk/expression/webharmony/.



February 26, 2008

Starwars According to a 3 year Old

OK I didn't want to post another Youtube video but this is too good.

Yes it Starwars so that attracts the fans but a kid retelling a classic movie plot makes great viewing.

Imagine trying to pitch an idea like this to a studio for a viral piece. I'd love to see more kids interpretations of films.

If you want an insight into a kids mind and what they see a computer for check this article about the "Laptop Club". You can't get a more honest answer than this. I hope the OLPC has a games button!

kids_laptop_draw.jpg



February 24, 2008

OS Sounds: Mac vs PC

For once I believe the PC is better.

Windows Sounds Track

Mac Sounds Track

These were inspired by this very old Windows Sounds Flash animation that did the rounds back in early 2000.







These videos hit 3 touch points that help make a good viral.
1: Technology: people eat up content around technology and
2: Lots of work: any video that makes you think, "wholly shit that would have taken ages" gets good traction.
3: Music: Check the top viewed videos on Youtube and you'll see its heavily dominated by music. Followed by sex, obscure and the humor.



Viral Fame

The price for internet fame sometimes isn't worth it.



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