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July 18, 2007

Simpsonize Me & Yellow Fever

The Simpsons movie is 8 days away (I would say how great it is but I've been told not tell anyone I've seen it) and we're heading into the biggest marketing push Fox has ever done. So big they have put together a website to showcase the promotions. See Yellow.


What's not on there is the new Simpsonize Me tool for Burger King. Just launched by CP+B.

Now it's a little rough around the edges (read: buggy) but when it does work it's actually pretty cool. Uploading a face definitely takes the grunt work out of creating a character.


Here's me Simpsonized. I had to adjust the hair but it's a pretty good likeness. It's even captured my terrible fashion sense. I also Simpsonized myself age 80. As you can see I no longer wear glasses and my ears are bigger but I've now got a great sense for fashion. I look forward to my Versace days to come in my 80's.


What's confusing is that the official Simpsons site has their own Create your own Simpsons avatar tool. Here's the Simpsons character I created a few weeks back. To launch two similar online initiatives seems a waste and also takes the allure off the BK one.

What's missing from both is a gallery function. I want to see other people's characters. I want to see them all in a huge crowd shot. I guess I'll have to browse the Flickr groups and fan forums for my fix.

And and if you dial you age in at 200 this is what you get. Don't do it as you have to upload your photo again after.


As for what else is happening outside of what's mentioned on See Yellow, there is also:

Harpers Bazaar:
This great Simpsons Harper's Bazaar spread. That will tickle the fashionistas.


Twelve artist inspired limited edition Simpsons Vans. That should keep the sneaker freaks happy.


Samsung are releasing a Limited Edition Simpsons mobile. This and the Yellow XBOX 360 will keep the tech geeks happy.


And finally we have the Limited Edition Donut Packaging for The Simpsons Movie soundtrack. Now trust me when I say that you will be singing the Spiderpig theme when you leave the cinemas. This will keep me happy at least.


Both Samsung and Vans should have created official sites for these promotions. Their corporate sites (Vans | Samsung) don't even mention these at all. You can't rely on bloggers as your only form of information distribution!

Even more detailed info can be found on Wikipedia.

July 16, 2007

Private Dick: The Movie


From Grand Union [UK] comes Private Dick Movie

It's a mock 70's porno. You could say a "spoof" but that word has a different meaning in the world of porn.

This is the latest work for the Department of Health, the previous campaign (one of my favs) can be seen here & here.

We'll post up the banner campaign for this soon.

ron_jeremy_cover.jpg And if the world of porn is something of interests you, then you might want to check out Ron Jeremy's The Hardest (working) man in Showbiz Rob at Soap is currently reading it and says it's a great read.

June 23, 2007

Boost Your ESP

New viral from BBH in NY. also have more on the amazing Mr Mack. The youtube vid is doing pretty well with 600k views so that's a good sign. Too bad I can't oder the free book here in Aus.

May 30, 2007

Even sticks have friends


You know you're a myspace loser when a stick has more friends than you. 11,000+ people added an icecream stick as a friend for god knows that reason.

Not sure how many Billabong ice creams this will sell but it's going to have to be a few truck loads to recoup the cost for a Myspace custom community.

May 28, 2007

Battle for the Bronchs

I missed the launch but Tequila Sydney have launched an interactive video comic called Battle for the Bronchs to promote more awareness of Asthma and their Asthma Score website.

BFTB looks fantastic and the productions values are pretty good. The animating comic panels is a unique touch and the mini games at the end of each chapter which works well. I think rolling them out one a month is a little sparse though as it's not the most compelling story.


My fav part is the Bronchs map and trying to spot all the Asthma puns.

All that's missing for a person like me is a behind the scenes section as I'd love to see how this was put together.

I haven't seen something to this level done in Australia so it's great to see more good work coming out of Aus.

It does remind me of the Snickers Instant Def promotion but thats really just the use of video and comic book backgrounds. Let's hope more work like this gets approved by Aussie clients as we move forward.

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