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October 31, 2007

The Limbless Man and Attention Spans

Thought for the day - it might be a bit of an obvious point, but YouTube seems to have drastically atrophied all of our already-short attention spans.

You know it. When you're watching something online, and you automatically look at how long the video takes, before you decide if its worth waiting to load.

This has interesting relevancies for the kind of content we are willing to consume, where and when. Would something like The Gamekillers, which was a bit of a pioneering piece of longer format content, best suited to release as mobile episodes? Online? Giveaway DVD with spray? How long works best in what space?

Case in point, the story of the man with no limbs, see below. Nick has no arms, no legs, yet can swim, operate a DVD, and even make an omelette (although he is a bit sloppy with the shell. Sheesh, lift your game Nick).

Now, this is an incredible story, an incredible person, and an incredible video. Yet, I found myself skipping through it because of its length (7 mins).

No doubt you looked at the length of this post to see if you could be bothered reading it. : -)

Also, in a bit of a nod to their new Google ownership perhaps, YouTube modded their logo for Halloween:


October 11, 2007

A Few Good Creative Men

hahaha! You can't handle a bigger logo!

October 8, 2007

Toyota World of Warcraft viral

This is some viral genius from Toyota. Anyone familar with the various WoW gamer videos that occassionally do the rounds (i.e Leeroy Jenkins) knows how spot on this is for the target audience.

October 3, 2007

Philips Bodygroom and the Creative Douchebags

Philips Bodygroom, that microsite/product that was probably only a close shave away from bagging the cyber grand prix a year or two ago, was actually worked on by Pete, the guy who puts together the always cynical Douchebag series of comics:



Perusing the douchebag site also led me to come across a nice behind the scenes prequel to the Bodygroom stuff - The Story of Sack:

September 20, 2007

Internet People

This is like 'We didn't start the fire' for Internet memes.

If er, Billy Joel were a blogger.

Never ceases to amaze me how dedicated some folk can be on the Internet. Really comprehensive.

If you can recall them all, go do some work.

(Buzzfeed has a break down of all the ones to recognise). Via Iain over at Crack Unit.

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