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July 19, 2008

The LOLCats Blog Empire


If you told someone that you're main source of income was for a site about LOLcats the reply would be WTF!

But the team behind I Can Has Cheez Burger not only have themselves one of the top blogs in the world (#8 to be precise) but they also now have a network of 4 other blogs with the same simple structure and same social network tools.

Failblog, Graphjam, Pundit Kitchen and their newest one Totally Looks Like are all perfect examples of what people want from online. Tiny bite sized laughs that they can contribute to easily. It's easy to join and play along and these are perfect email fodder.


This is a lesson for all potential bloggers or agencies trying to create blogs for their clients. Find something and do it well. These blogs pretty much run themselves now. The community do all the work and the team behind it reap the rewards.

After studying these more closely I need to tweak a few of my blogs. WTFcostumes is the easiest to update but doesn't have any of the necessary tools to let people contribute properly while Sleevage requires a lot of research and some posts take me more than two days to put together. The blog I'm working on now for City of Ember an underground blog also takes quite a long to put together.

Even Bannerblog could use a major overhaul in how I let people digest the site.

July 16, 2008

Viral Marketing Patterns


Mike has done a lot of research into viral marketing patterns breaking them down into 21 different segments in this article.

For me he has missed a very obious trend and that's music. Check the top viewed videos on Youtube of all time, pretty much back to the top 100, and it's domicated by music. So if you want to market something tie it in with music.

And two he missed my personal fav Crowded Ads. But aside from those two omissions it's a good read.

Oh and he's missed mashups too. Ok no list will ever be complete or maybe these are covered these with different categories.

Oh and the virals that look like they took (and probably did) take a shit load of time and effort. Usually stop motion of some kind.

Oh and spoofs/parody.

Also don't forget the major element to anything going viral is being first (ie original). It doesnt matter i

April 23, 2008

Where's Wally/Waldo Web 2.0

This is fantastic, and silly, and not an ad.

A chick in Vancouver has painted a giant mural of Wally from 'Where's Wally?' (or 'Where's Waldo?' if you're in America), and has invited people around the world to find him using Google Maps.


Read about it here

April 6, 2008

Red Bull Flugtag Sydney

Red Bull Flugtag Sydney 2008

Sydney hosted it's first Red Bull Flugtag today. The even was a huge success with 50,000+ people cramming into Mrs Macquarie's Point. 45,000 of them in front of me which meant I saw the back of a lot of people's heads. Compared to the Sony Tropfest this on equal par but as Red Bull own this event 100% I think Red Bull got much better value for money. I think we'll see this as a regular event.

Red Bull Flugtag Sydney 2008

There was a few corporate entries with Myspace, Mortein (Louie the Fly), LG, Footy Show, Dirt Magazine

Here's a quick snapshot of the crowd. The entire area was packed with a huge mix of people young and old.

Red Bull Flugtag Sydney 2008

Red Bull now have this event and the Red Bull Air Race both of which encapsulate the brand really well. It also makes Coca-Cola's sponsorship efforts (um what are they?) seem insignificant.

March 5, 2008

NIN Ghost


We reported earlier here about the music industry and their "pay what you feel" releases. I also remarked that Trent Reznor didn't seem all that happy with the results.

We'll it seems Trent learns from his mistakes and his latest venture Ghosts I-IV has paid off in spades. A $300 limited edition sold out in two days. That's $750,000 mo money in 2 days. There's still a smaller $75 version, a free sample and a $5 and $10 option for punters.

It goes to show people will pay for things that they see has real value and that this new way of releasing music might be here to stay.

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