The LOLCats Blog Empire
If you told someone that you're main source of income was for a site about LOLcats the reply would be WTF!
But the team behind I Can Has Cheez Burger not only have themselves one of the top blogs in the world (#8 to be precise) but they also now have a network of 4 other blogs with the same simple structure and same social network tools.
Failblog, Graphjam, Pundit Kitchen and their newest one Totally Looks Like are all perfect examples of what people want from online. Tiny bite sized laughs that they can contribute to easily. It's easy to join and play along and these are perfect email fodder.
This is a lesson for all potential bloggers or agencies trying to create blogs for their clients. Find something and do it well. These blogs pretty much run themselves now. The community do all the work and the team behind it reap the rewards.
After studying these more closely I need to tweak a few of my blogs. WTFcostumes is the easiest to update but doesn't have any of the necessary tools to let people contribute properly while Sleevage requires a lot of research and some posts take me more than two days to put together. The blog I'm working on now for City of Ember an underground blog also takes quite a long to put together.
Even Bannerblog could use a major overhaul in how I let people digest the site.