If you want to be part of this for 2012 please send us your agency or brand xmas cards or promotions so email@example.com Subject: Xmas 2012
If you want to save us even more time also send a 500x322 sized jpeg with your submission also.
Agencies donating small amounts to charities or asking for views, likes or tweets to raise their donations but at a capped limit (which is very low). Not only that but mentioning the charity but not linking them or supplying any information as to why you should care about said charity.
Last Updated: Jan 2, 2013
2012's Holiday Trends
3D Printing is so hot right now
Giving to charity is popular but agencies max out at $20k Although multiple agencies, through their own ecard's lack of involvement gave < $100
Gangnam Style sweaters. Every agency that went there wore it on an ugly sweater
The end of the World. It was 4 days before Xmas and kind of a big deal
Live streaming any other time of year would just seem wrong
World Records are always popular
Mobile featured heavily this year. The experience of being told I need my mobile, go to a URL and then enter a code just to experience a site was a bad one though.
Making and selling things.
The Big Losers in 2012's Holiday Trends
Instagram, tumblr and pinterest featured much less than Facebook
The staff that have to dress up and/or sing
Games? Very few games this year
QR codes and NFC
Upload your face
The hipster market is down with just a couple this year compared to several last year
Projections were non existent
Bannerblog's Top Picks
same brief every year yet every year we're seeing new ideas. Here are Bannerblog's top picks for 2012.
Haddon Sundblom for Coca-Cola - The Man Who Painted Christmas
This isn't a recent campaign but a fantastic round up of the iconic Coca-Cola art (and the artist behind it) that shaped the way we see Santa.
Cyriak: The Spirit of Christmas
Do not attempt to watch this if there are kids around. You will scar them for life.
BBH [US]: Warm Wishes from Ad Land
The voiceover just kills me. Well done to all on this one.
BBH NY seem much more bitter than their UK counterparts.
EnjoyThis & Ryan Todd [UK]: Christmas Gifs
256 colors of animated awesome.
Swedish Post [SE]: Parcel Memory Game
A giant, real time game of memory for prizes! The game took 30 hrs to complete and is a great tie in with the actual parcel service that the Swedish post provide.
Publicis Groupe [FR] : Maurice Lévy's Digital Wishes for 2013
After the click make sure to change quality, volume and go full screen. Quite well done and much funnier than we were expecting. The bar has been set Mr Sorrell.
The Hungry Castle [ES]: Shit Log (Have a shitty Christmas)
I will not even try to explain this one as the agency has kindly created a video to do that.
The Poke [UK]: There's a problem with Brighton's Christmas lights
Hahaha the UK has the monopoly on dick jokes for Xmas 2012. It's the subtly of this that works.
The rest of the Christmas Ecards and Campaigns
Presented in no particular order.
ISObar | Fighting Fish [FR]: Jean Paul Gaultier's Naughty Xmas
You don't often see such fluid animation these days but when you do it feels special. I didn't want to enter the comp I just wanted to see all the funny interactive toys and games.
HI-RES [UK]: The Kitchen Project Hi-Res take their ongoing kitchen project and turn it into something festive.
FALLON [UK]: Check Your Bauballs
Testicle shaped decorations for your tree. We love how the message is intertwined with the product. Sadly, they are SOLD OUT. Fallon please send us a pair, we'll pay!
Albion [UK]: Bauballs
Awkward... you're also doing ball shaped tree decorations... We LOL'd at the Elf balls.
These are sold out too. If anyone at Albion has some left we'd like to buy!
BBH [UK]: Home for Xmas
Probably the best reward for donating this year. Your very own custom snow globe. I hope they post a gallery of the snow globes created.
ADIDAS | SID LEE [US]: The Cautionary Tale of Ebenezer Snoop
This seemed to be posted everywhere and I suspect it's because ADIDAS got in early and posted this Nov 25th a full month before Xmas.
There is even a Facebook app to go with this although you need to wait for the 4 minute video to finish before getting the link. That said 70,000 people used the app at the time of writing so it's done OK.
VML [AU]: Reindeer Races
Arduino powered reindeers. Watch the demo trailer (which explains what's going on) or play the game.
Agent Provocateur [UK]: Secret Santa
Love the Youtube comments like "That's very nice of you! Not many girls? think of getting their partner a tart for christmas!"
Pusher [AU]: Christmas Surprise
With over 500,000 visitors this year (it was released in 2011) this simple idea has struck a chord with people.
Pusher [AU]: Memerry Christmas
Pusher get two entries only because we didn't realise this one was new :) And with 500+ pages of submissions this has done well also.
Fusion [AU]: Lego Xmas
The entire agency got all Legofied for the festive season. They also hand crafted each of the client gifts from Lego too.
Yoke Design[AU]: Ad-Vent Calendar
Each day a new message up ad message to make you smile.
Lucinda Schreiber & Yanni Kronenberg [US]: Saks Fifth Avenue Window Display 2012
Inspired by this film clip for Firekites, Lucinda and Yanni worked on in 2009.
It's totally rad!
Always remember to have someone update your Radvent calendar when the agency breaks for holidays!
Reborn [AU]: 5 Steps to Survive Christmas
Not too sure about some of these "tips"
PNC | B-Reel | Deutsch [US]: Christmas Price Index
A continuation of their popular series which has been a PNC tradition since 1984.
Various : The Christmas Experiements
Everyday a new piece of HTML5 for your Christmasy enjoyment.
Hallway [AU]: Cake Club's Christmas Single
Battle of the Ad Bands winner's latest single. Deck the Hallway.
DT [AU]: Christmas Party Apology Maker
This was our fav "Forcing you to follow me on Twitter so I could improve my Klout score."
Coopers | KWP! [AU]: Beer Tree
Mmmmmm beer tree
UNICEF | Y&R [NZ]: Naughty or Nice
What a random person to use as Santa. I assumed it was UNICEF's NZ boss but this is him using the app.
Cadbury | DDB [NZ]: Clap your hands lights
We missed this from 2011 but thought it was worth including here.
Schick | Y&R [NZ]: The Schibliminizer
Use subliminal messages to get your wife to buy you a dirt bike!
Fenton Stephens [AU]: Christmas Rewound
We've missed the live streaming event where you could select records to play (or torture) the office with.
Common Ventures [AU]: ACD App
Let the ACD app take over and make the calls this Christmas break.
GPYR | LADDER [AU]: Homepage for the Homeless
Set as your homepage and start shopping to help the homeless. Nice and simple.
JSA | Smoke [AU]: A Bad Bad Christmas
Looks like you're on Santa's naughty list. Do a deal with some dodgy elves. It's well shot and a little darker (which is good) than I was expecting.
After all that effort, I actually thought the dancing Santa's on fire at the end were more interesting.
Australian Red Cross [AU]: Give a Gift that gives twice
Thanks to Dumbs Ways to Die we can expect a lot more cute animations in 2013.
Bible Society [AU]: Live Light in 25 Words
What do a convicted murderer, a magician, a holocaust survivor and sports legends have in common? They all helped pimp the bible this Christmas. More detail here on this random campaign.
Lego | Host [AU]: The Lost Brick
One epic journey for a little piece of Lego
Publisis Life Brands Resolute [UK]: Never-ending card
A holiday message for everyone
Variety | We Are Social [AU]: 10,000 Shares
The challenge is now closed and the app is shutdown. Which is a shame because sharing doesn't stop at Xmas. I will say that charities need to be a little less hard sell when asking for participation.
Engine [AU]: Xmas House
A charming little Xmas house to explore. I hope that's a 3D Augmented Reality Reindeer!
Thomas Dux | The Works [AU]: Pinterest Foodie Advent Calendar
One of the few Pinterest campaigns this year.
Wasserman [CA]: Shopping Channel
The fake TV demos are pretty funny and if I was Canadian I'd understand half these Ice Hockey Lock Out jokes. Sadly the agency only raised $200 :(
Piston [US]: The Legend of Douglas Firr
Guess who drew the short straw at Piston.
Ayzenberg [US]: Punch a Holiday Bear
Poor little bear
Mediaworks [NZ]: The Gifterator
The old crappy gift generator on a web site trick.
Ogilvy [CH]: Santa Tattoo
Find the wrong tattoo on Santa and win a tattoo voucher!
Framestore [AU]: Santa Tattoo
Vimeo? Youtube? pfft Quicktime is where it's at!
Another winner in the "agency short straw" competition.
Traffik [AU]: Xmas Photoshoot
Contains the right amount of people but not enough driving for my liking.
Guru Studio [CA]: Belly Flop
Short and sweet
Muji | Tha [JP]: Homemade Gingerbread
a lice stream video of the Gingerbread town can be viewed on the site or watch this video for an overview. More info on PSFK.
Aardman | Google [UK]: Hangout with the Family
Wallace and Gromit and the extended Aardman family meet up on Google Hangouts this xmas.
It's the wrong browser Gromit!
Dos Equis [US]: Xmas Lights Theme Song
From the same family in Texas that made this Gangnam style video! They've turned their lights into a media channel. More info here on PSFK.
Sprint [US]: Holiday Medley! - Victoria Justice & Max Schneider
I assumed these guys were Glee cast or something similar but they are Youtube stars so I feel slightly less annoyed. I still wanted to punch something after watching this. Watch the behind the scenes for more cheesy goodness.
Skittles | BBDO [CA]: Create The Rainbow
YOUR NAME THE RAINBOW!
Fullsix [ES]: Touch My Food Xmas Tune | Gran Toccata Típica sin Tópicos para
Mmmmmm buena comida sabor!
Philosophy Communication [US]: You've Been Good
Mmmmm chocolate and socks
Boa technology [US]: Snow Cheer
That's one rad Santa and a really interesting piece of footwear technology.
Cactus [US]: Cactus Beard
A total of $73 donated so far. Sad face with a beard.
Mercedes AMG [US]: Cookies
This is how the 1% bake cookies. Tastes like dolphin.
Sapient [US]: SapientNitro Social Media Engineered Christmas Bauble of Friendship
You can read the press release here. It'd be nice to see these with the map. And while I'm making requests I'd prefer an edible cookie than a tree bauble too.
The Mill [UK]: The Wish Machine
Every tweet is is written on paper then added to the window display. And 10p is donated to charity. 377 tweets so far though so I hope The Mill donated more than $37 quid.
DraftFCB [CA]: Our Gift From You
A giant greeting card signed by a robot arm with a Sharpie (their client... nice work). Sadly the ability to sign is finished but you can see the final result on the site and hopefully they have a video to show it in action.
Google [US]: Santa Tracker
Sadly the cute site is now on hiatus until next year. Which is a shame as the site housed some fun little games and activities. Even without the tracking it seems a shame to hide it.
Rolf Holleis [US]: 3D Printed Cookies
Now we're talking. Yum! More details here and here
Limbic Media [CA]: Wintertree
The city commissioned Limbic to create audio reactive cherry tree in the middle of the city as part of the Holiday festival. More info here.
Dennis Adams [US]: Twitter powered LED Holiday Wreath
This is what a video looks like without the agency jazz added to it. No hip soundtrack, no cross fade or depth of field shots. Just the guy explaining what is going on.
Also dear NBA. Tag your Youtube videos better this was very hard to find via search.
The Piano Guys [US]: Upside Down Playing
Not only is there a channel on Youtube about 5 guys who play the piano it has 200,000,000 views and a million subscribers.
Deepblue [DE]: Christmas Tunes
You'll need your smart phone for this one also. Luckily there's a video for those that are lazy like me.
Marmite [UK]: Love it or hate It
People can upload their photo from a facebook app or visit the bus shelter outside Oxford St mall and upload their photo and whether they love or hate Marmite Gold. Their faces are then displayed on the streets Christmas lights proudly displaying their choice.
I love that Marmite is proud to announce people hate their product as it is decisive.
JMW | Coca-Cola [SE]: Sing for Me Vending Machine
Each vending machine comes with a model release form and a camera crew.
JWT | Jamin [NL]: ChocoTweets
Warning for Dutch tourists: DO NOT dress as Sinterklaas if you live anywhere else other than the Netherlands. Even Chocotweets sounds racist.
It does sound pretty cool to say SINTERKLAAS!!!
Oh the campaign... The best choco tweets will be turned into real chocolate and hand delivered by a guy in blackface.
Lytro [US]: The Lytro-izer
I don't think I have ever wanted to participate in a promotion more than this. I want to be recreated by Screen Novelties! I also want a Lytro now too.
Made Movement | Deep Local [US]: thecommunitree
I have no idea how this worked but the site is still semi live and knowing Deep Local it involved robots that do cool things. Also they raised $21k which seemed to be the highest this year. Here's a time lapse of what went on day 1. Yep I'm still confused.
Stella Artois [US]: Holiday Alice Eve Carole
Alice will drive to your house and deliver a sexy Christmas Carol. A lot of work went into this one.
Reddit [US]: Secret Santa
The biggest secret Santa went down on Reddit this year with 58,000+ people spending almost $2 million dollars.
Mullen | Hungryman [US]: 12 Days of Relief
The classic carol sung by those affected by Hurricane Sandy about what they need to fix some of the damage.
Four cans of paint is fine but 5 million hugs!
BMF | Aldi [AU]: Surfing Santas
Finally a surfing Santa (well many) back on the list. Thanks Aldi. The Inspiration Room has a full breakdown of the Aldi campaign which encompassed every piece of media you can think of.
Viget [US]: Jinglebots
I'm guessing this involved dancing robots but the agency is getting back to me on that. Another creation from Viget's side business Pointless Corp which has done some interesting things.
Boussias Communications [GR]: RED & YELLOW XMAS
Red and Yellow rather than red and green? Those whacky Greeks!.
IRIS Nation [US]: Happy Facetivus
HappyBukkakivus.com was already taken?
GHO [AU]: Chalk Wall
The GHO staff draw some big balls for Xmas. This is the tasteful way to integrate your staff into an Xmas video.
Waste Creative[UK]: Jinglebots
The ultimate Xmas Party for you to enjoy in eye-popping, mind-blowing Stage 3D AWESOMENESS! It's a veritable sound and light spectacular!
Studio Hang Loose [IT]: Interactive Tree
Every Xmas tree should be sold with scalextrix cars attached.
Zaraguza Digital [SK]: Partyanalyzer
This told me I looked 45! If only I lived a drug and alcohol fueled life to warrant that. (sadface-emoticon.gif)
Animation Domination [US]: Charlie
I couldn't get the "Charlie, Charlie, Charlie..." out of my head all day.
It looks like in 2010 we were down on the average number of posts. The actual average has dropped 3 from 27 in 2008 to 24 in 2010. There doesn't seem to be any trends besides the fact 2010 is much slower. Traffic wise though we have been higher than previous years.
Well the first Digital Hot+Cold is over and no one can say it wasn't a democratic process. Agency inclusion, judging criteria, the jury and even the way it will be displayed was shaped over many (read: MANY!) emails between the 20+ agencies involved in Creative Social.
Update Feb 18: We've made a tweak to the list and we now present the Digital Hot List. Showcasing only the hottest digital agencies in Australia.
Three agencies who didn't enter are also in this list. Sapient Nitro, Bullseye and Tribal DDB Sydney. If you are from these agencies and would like to be removed contact us.
It's surprising there has never been a wide spread audit of the agencies doing digital in Australia. This list will educate, anger, surprise and hopefully generate friendly rivalry and discussion between agencies.
The agencies were judged across 3 criteria;
Awards: 10% (self explanatory)
Name: 5% (Does the agency look after its own brand) and
Work 85% (Based on purely the creative).
The criteria for "Technical" will be added next round to allow the chart to be viewed by creativity and technical separately.
Size was determined by number of full time staff.
It was important for the jury to compare apples to apples, so all agencies are separated into 3 subgroups, Full Service, Digital Agency and Digital Production, to reflect the nature of the digital side. We also added the Indie marker to show who is independently owned.
There is little doubt this list will cause debate but that will only prove how important the list is. It is the most detailed analysis of the landscape of digital creativity in Australia & NZ today.
We hope to see more agencies submit entries in the next round especially those from QLD, SA and WA oh and NZ.
Note: The following agencies asked not to be included: Amnesia, HOST, Webqem, Deepend, The White Agency. If you are wondering where they are that's your answer.
Of the 50+ agencies listed here 34 entered. As this is the first year and less established than the Campaign Brief agency rankings we feel this is a good result.
Full Service agencies have fought back over the past year to command a large stack in the rankings.
Very few agencies have >50 staff with even less >75.
Visual Jazz is the largest "Digital Agency" at 98 people.
MARK is the largest full service with 98 people in their digital department.
No one is super hot! The last 2 hot bars are still empty.
This digital list looks the opposite of the ATL agency list.
Youngest Agency is Future Buro.
Smallest is Droga5 at 3 people.
We made every effort to ensure we got this first round of the list right but we have missed a few agencies.
The following agencies have been noted as missing;
Three Drunk Monkeys
We'll be looking at doing another induction round in <3 months. This will cover any mistakes and also allow the abstaining agencies to put forward their entries. We'll also attempt to introduce the "technical" aspect into the rankings to allow agencies to be ranked via creative or technical.
Here is a breakdown of the agencies and the scores as of Feb 2010.
The 8 judges were picked from a hat from a pool of 22 and come from both small digital agencies and large multi nationals.
Matt Stern: CD Profero
Damian Royce: CD CLEMENGER BBDO Melbourne
Paul Jeffress: Group Creative Head: The White Agency
Tim Buesing: CD Holler
Lyndon Hale: ECD: Tongue
Mike Crebar: CD Pusher
Joel Thomson: CD Digital Publicis Mojo
Kevin Ferry: CD Bullseye
Some quotes from the judges below
Joel Thomson, the Creative Director of Digital at Publicis Mojo, said "I'm certain it's exactly what clients are searching for; some sound direction in choosing the right agencies to partner with. We wanted to see work that had more relevance in the real world, than the award world alone; the hot agencies were hot for the right reasons."
Tim Buesing CD of Holler said
"It was really important to focus on 2009 and not be influenced by how cold or hot you thought some agencies were in 2008. Some of the traditionally "hot" places have definitely cooled off a bit."
Kevin Ferry CD Bullseye said
"The playground has now become much more competitive from the bigger shops and more specialist boutiques gaining a foothold in the online space. Interesting to see how it will shape up in the coming months."
Damian Royce CD of Clemenger BBDO said
"With the line between agency and digital agency well and truly blurred, it's great to see who was doing the best (and most awarded) digital work in 2009. Some of the usual suspects are up there, but more interestingly we can see a few agencies that aren't widely known for producing great digital ideas sitting at the warmer end of the index. Of course, that could all change again next near."
Please comment below on your thoughts for this index.
This process is evolving so don't expect to see the criteria/structure stay the same.
If you would like to be included in the next round please email us at submit [@] bannerblogcomau
For the first time, Campaign Brief, in association with Bannerblog, is
compiling a Hot+Cold chart of Australia's (and NZâ€™s) DIGITAL AGENCIES, including the
independents as well as those affiliated or housed within ad agencies.
The chart will appear in the February 2010 issue (as well as online via
Bannerblog.com.au and CB Blog) alongside our usual Creativity/Billings Index of ad
You'll be pleased to know it's FREE to enter.
Provide a single URL with a collection of links to your best work from 2009.
List highlights of the year, including all awards won in 2009 in a separate PDF <5MB.
Keep it short, to the point and honest. Just include this PDF as a link on your page.
Please include number of staff to give us an idea where to place the agency
in terms of size. (If you are part of a mainstream ad agency, please only include the number of digital staff). If you have another Australian office, it must be sent separately.
Where you appear (in the Red or Blue zone) depends of course on your creative output in the 2009 calendar year.
Judging will be carried out by a jury of several digital agencies heads, together with the Bannerblog team and Campaign Brief.
We'll also be considering ranking agencies based on their technical ability so if you're a kick ass tech house don;t be afriad to enter.
Please only include work that has run between January 1 to Dec 31, 2009.
Make sure your email is sent prior to Friday 11th December, 2009 -
or if you miss that deadline, by Friday 15th January, 2010.