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September 24, 2008

The #1 Marketing blog in Australia.


Marketing Magazine (Australia) & Julian Cole of The Population, have put together a list of Australia's Top 100 Marketing Blogs using the same style methodology as the AdAge Power 150.

In the August print edition of Marketing Magazine we we're number 2. However on Julian's website, we're now number 1, outranking industry stalwarts such as B&T magazine (#41) and Campaign Brief (#21).

A great result for us, so thank you to all our readers, contributors, commenters, loiterers and our sponsor Eyeblaster.

August 2, 2008

Banners by Country

I got carried away playing with the Google Charting API and created these graphs. They use live data so they will adapt over time. Note: Australia is in the lead as this blog originally started as an Aussie only blog. So we had a head start.

The submissions for countries also closely matches actual traffic from those countries. Although I can't pull live data here's the last 3 months data.


Compare this to the same stats in 2006.


Posts per month

Above is a chart that shows the number of banners posted per month and the average number posted. Which is 27. This doesnt take into account the face that some posts have 2 or more banners. Like this VW Gol entry which has 6 banners in the one entry.

Would you prefer we split each of the posts out as seperate entries of grouped them like the Gol entry?

Note: this chart is pulling in live data and will update automatically. I can see we've been running below average for almost all of 2008.

I was thinking of putting this as a sparkline on the site left nav but it might be a waste of space?


May 19, 2008

Variety Banner Competition

UPDATED DEADLINE: Entries are now due by June 10th, 2008

Want to have your work showcased on Bannerblog and win a full boxed copy of CS3 Web Premium worth $2800!


We're running a competition in conjunction with Adobe to create a single banner (or campaign) for Variety, the Children's Charity. Read below for the full brief and entry details.

The winning ads will be served through Eyeblaster on the News Digital Network.

EyeblasterNews Digital Media

Client: Variety Children’s Charity
Conceive and produce a single banner ad/ campaign for Variety Children’s Charity.

The ad should promote awareness of the new ‘Heartbeat’ regular giving campaign for Variety, the Children’s Charity and drive people to Variety’s website to become a monthly giver.

Overview – Heartbeat Regular Giving
In May 2008, Variety will launch a regular giving campaign which will encourage people to support our work by giving a donation via direct debit or via their credit card on a monthly basis.
Variety will encourage people to give a minimum of $10 a month to support their work in helping disadvantaged children. People will have the option to give a greater amount if they would like to do so.

Campaign Concepts

  • Just $10 a month can buy an Australian child a taste of the everyday
  • Just $10 a month can make a child smile
  • Have a heart and become a regular giver and help our children’s lives better
  • Do you have the wellbeing of Australian children at heart? If so, become a regular giver today.
  • It’s the little things in life that give the most pleasure. Like a place to have fun with friends. Or the opportunity to give parents some time on their own. Variety is dedicated to helping the lives of children and their families. All it takes is the little sum of money of $10 a month. A little bit of money can make a big difference

The ad should fit within one or more of the following ad sizes 728x90, 300x250, 468x60 or 120x600 and be under 100k.

Adobe Flash 8 with no automatic sound.

Rich media and expanding ads will also be accepted as long as fit within the sizes above.

Rich Media ads will eventually be served through Eyeblaster but for the competition should be provided as single file demos.

Logos - Download Zip 
Images - Download Zip
Variety Style Guide - Download Zip
All Brand Assets above in one file - Download Zip

Taglines‘When you help a child, you help a family. And when you help a family, you help a community.’

Do you have the heart to become a regular giver?’

How to Submit:
Email your entry to along with your name(s), a single contact number and either your agency or school/university/college you are currently studying at.

Entry is free and there is no limit to the number of entries.

The competition is open to people working or studying in Australia and New Zealand only.
All others may enter but will be ineligible to win the prize.

Entries can be submitted by a single person or a group. Entries can also be submitted by agencies.

Competition opens Wednesday 7 May  2008 and last entries will be received 11.59pm June 10, 2008. Winners will be announced June 15, 2008.

Winners will be judged on creativity, originality, craft and appropriateness to the brief by the Bannerblog editorial team and a representative from the Variety Children’s Charity.

About Variety Children’s Charity
Variety enables children with special needs to live, dream, and laugh through acts of goodness.

Every year Variety raise valuable funds through numerous events. These funds are channelled in a straight forward and transparent manner into our Grants Programs which provide specialised equipment and services for children, hospitals, community groups, schools and organisations.

Variety provides around 1 million dollars a month in assistance to special needs children, but much more is needed to reach all the children that need our help. Each month we have to turn down worthy appeals because we do not have enough money.

These are just some of the items that Variety provides funding for; wheelchairs, walking frames, special beds, bathing equipment, hoists, vehicle modifications, sensory equipment, communications devices, special feeds, splints and Sunshine Coaches.

Whilst a dollar figure can be put on funding of equipment and services by Variety, there is no way to measure the value of experiences which Variety also provides for children.

Grants for assistance fall into three national categories, referred to collectively as the Challenge Program:

  1. Freedom Program provides mobility and communication devices such as wheelchairs, Liberty Swings and Sunshine Coaches.

  2. Future Kids Program providing for disadvantaged children in the areas of education, and developmental needs. The Variety Scholarship Program provides grants for children to realise their potential in the areas of sport, arts and drama, music and academia.

  3. Care for Kids Program supports NSW health services such as supporting an Insulin Pump Program at the Westmead Children’s Hospital, two Neonatal & Paediatric Emergency Transport Service Ambulances, and refurbishment of a neonatal transport crib at the John Hunter Hospital.


Best Student entry and best professional entry will each win a copy boxed of Adobe CS3 Web Suite Premium.

The winning ads will run across the News Digital Media Network with media generously donated by NDM.

All winning ads will be showcased on the Bannerblog site with the winning ads being served across the News Digital Media network later in the year.

For thos who don't have the software available to complete an entry you can get a free trail DVD delivered free if you order before the 16th of May. Order Here

Any questions email:

May 7, 2008

Eyeblaster is official Bannerblog sponsor for 2008

I'm happy to announce that Eyeblaster has come on board as the official sponsor of Bannerblog. As we've mentioned before this site takes a considerable amount of time to maintain and having Eyeblaster support us financially and also creatively is a great help to us.

The easiest part for me is that I use Eyeblaster almost daily at Soap. So I know the product inside out.


I'll also be helping Eyeblaster with their own banner creative showcase called the "Creative Zone." I'll also be stealing a few ideas off the site too as it's built much better than this site. (Don't view source)

You'll see the site change slightly with a few additions but these will all be for the better and the site will remain free to use for a long while to come.

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