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October 18, 2008

Who is Johnny X?

Sony Ericsson launch a new web series called "Who is Johnny X?" for their Xperia X1 (name sucks) phone.

Web widget below (which had terrible embed code). The full site here

This blog goes into how it's really just a BMW films sans the big names. Advertainment. With some other examples. I liked Hammer and Coop!

It feels very much like the recent Scarlet promotion for LG (which I cant find a good link for). I guess you must go all serious and action with these brands instead of humour, suspense or any thing else except action.

October 11, 2008

Untapped Gold: Tilt Shift Videos

Attention Ad people: Think of a brand that would fit these type of photo videos, throw in a logo at the end with some line about making problems small or we have everything in perspective (i'm not a write as you can see) and you're golden. Oh and pick a brand that's in an industry that's usually dry like the finance industry.

Beached from Keith Loutit on Vimeo.

Bathtub II from Keith Loutit on Vimeo.

This Tilt Shift effect has been done a fair but with stills but this is really the first time it's been done in video. It's an effect that once it's used once it loses it's appeal. And there isn't much else that hasn't already been done. We all know that super slow mo has been done to death.

So has light drawing.

Stop motion too.

Anything else I've missed?

Doritos Banner Take Over Plugin

Nice idea even if it has been done before with other apps and doesn't really suit the product.

This is actually student work from Carl Fredrik Jannerfeldt and Tomas Jonsson who will be courting emails form potential employers very soon.

October 4, 2008

Election 2008

Politics in 2008. It's interesting they need to do a campaign to get people to vote. Here in Australia it's illegal not to.

Sarah Silverman is working her ass off this election.

Even the The Simpsons get in on the act. Note: Sarah Silverman does not feature in this Simpsons clip.

But does Obama have McCain space? I think not.

Banner Concerts


I have no idea why there are 5 bands playing inside a banner space in the aptly named Banner Concerts but it looks like a fun shoot. This is by Boondoggle in Belgium after I found a Flickr set from the shoot.



I initially thought this was a bands album sampler piece (like Arcade Fire's from last year) but there are different bands so I'm assuming its a music related festival/competition thing. Or it could be a way to get bands to submit their songs and the winning bands make up the empty spots on the banner board. Either way it's an interesting execution.

What's missing from Banner Concerts is the ability to embed a chosen band on my site. This is much more fun than embedding a Myspace player. If someone can tell me the exact purpose of the site I'll revise this post.

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