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August 14, 2007

World's Biggest Cross


While looking at the Mad Men site I was surprised to see banner advertising for The World's Biggest Cross in Nazereth.

It feels like another one of those promotions where you fill out your name and it goes into a big list that you can navigate. But instead of typing in your name and seeing your details on the biggest cross you part with $100 or so and buy your name onto the cross in the form of a tile. One of 7.2 millions used to make this 60 meter high monstrosity.

So the race is on for other religions to make the world's biggest something. Unless The Church of Scientology can just claim The Big Pineapple as their holy place (L. Ron Hubbard did like pineapple) then they have already won.

Below is an artists impression of the COS headquarters for SE Queensland.

But back to being all serious and stuff. It's amazing to see charities and religions take to the web so well. While some brands struggle to understand and use the web properly, religions on every side of the fence have been using it to great effect for many years.

August 9, 2007

Home Sweet As


Host have launched a new site for NZ Airlines called Home Sweet As. (note: Sweet is a Kiwi term meaning good)

Kiwis back home can send messages to their bros over in Aus vi a billboard that'll be moving around. It's currently in Martin Place.

While I like the idea of the campaign what I love is the felt art direction. It just looks so nice you want to touch your screen.

August 4, 2007

Green Tea Partay

The official sequel to Tea Partay by JWTNew York.

This is doing pretty well with 300,000 views in just over a day.

The original 'Tea Partay' was produced by BBH and was apparently inspired by this Dynamite Hack's 'Boyz in the Hood' which can be seen below :

BBH has also released a music video for Lynx/Axe for The Bom Chicka Wah Wah's

And let's not forget Amalgamated's Rap Cat

Everyone is still trying to forget the Dizzy Bananas and Starburt's Get Your Juices Going.

July 31, 2007

Yellow Fever: More Simpsons Promos

As there have been so many new The Simpsons Movie promotions I thought I'd post an update.

Homer Hosts the Leno show:

Statue of Liberty Vandalized Viral

180ft Pegan Homer:


Via The Sun

And a B3TA animated version of it.


Burger King are making the most of their cross promo deal with these other ads being released to support or in addition to the online activity.

Check out the German Buger King commercial that featured a German Homer. He kinda sounds like Shaggy from Scooby Doo.

Here's the American version we know and love.

And I totally forgot about the Springfield Challenge. Where Vermont won the right to host the premiere.

All this lead to an impressive $70M opening weekend for The Simpsons Movie and Australia doing 18% of this in the same timeframe. 8% above the average!

July 23, 2007

The Ultimate Search for Bourne


Google and Sony (with Big Spaceship actually creating the site) have teamed up for an online experience to promote Bourne Ultimatum called The Ultimate Search for Bourne.

This is similar to the Mission Impossible: The Ultimate Mission or the Da Vinci Code Quest promotions that ran last year players are asked to complete a series of missions using Google products, fake sites and the site to ultimately find Jason Bourne (the hero of the movie) and win a prize. Here's the official press release.

What I love best about these type of promos is you can instantly gauge its success. By using Youtube videos as a clue delivery service one only needs to check the view stats on said videos and you'll know how many people are playing. Day 4's clue (we're up to Day 5 now) is sitting on 800 views. The first videos are at 7,000. (see below)

Maybe people do what I did and just Google the questions and cheat?

It looks great but its tiny type and super long UI is annoying as is Flash's limitations with copying and pasting text but that's not the agencies fault. Also I would have liked to have done more than just find answers and past it into a message window. Mini games or anything would have been a nice change.

What's interesting is Google didn't charge Sony for the privilege of hosting the game as it saw the benefit as mutual. Without Google's support this would have made the whole thing a lot harder to pull together.

Updated: (Sorry I had my agency's wrong)
The level of complexity for this game is quite easy compared to Red's ARG game out there called And yes I can't get past the 2nd puzzle!!! (it's shitting me)


Update 2: I was completely wrong (like most other people) Ethan Haas Was Right is actually for Alpha Omega a new RPG. More info here.

Thanks B!X you tried to set me right but I didn't listen.

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