Here are two video heavy promotions form the UK. Both featuring semi naked women too which is a good thing.
The first is from Glue and I think they are best at describing the work
"This creative was the 4th and final phase in the Virgin Money 'Say Yes' campaign. glue aimed to build the campaign to its ultimate conclusion by taking the user on a dramatic interactive journey. Initially the dance starts as a contemporary ballet piece, as the user clicks 'yes' to see more the dance increases in excitement and tempo building up to a grand finale of fire-poi and angle grinding."
The next is from Play. Again I'll use their words as they explain it better than I ever could.
"A fundamental part of the show is the 'Naked Truth' moment in which couples disappear behind a white backlit screen together and are asked to strip. The idea is to get them talking to each other, about each other, and the way they currently dress - what they like and don't like. So Play decided to create a mechanism which would allow couples to do just that."
Play were kind enough to set up a video for us to see the end result.
My only gripes are the fresh Footwork loaded slowly on our 14MB connection and the Trinny & Susannah project is another Aveaword special. But that said they both are nicely produced and sexy.
I like is the little characters in the design frames. Sadly that's the limit to their involvement.
I hate to be negative but the whole thing is registering pretty high on my "Lame-O-Meter".
I like that Youtube are open to different promotions but this just seems a waste? (read: shit)
Maybe i'm just an Ebenezer Scrooge.
What really freaked me out was this image of the Coca-Cola polar bear. WTF!
Foster has been relaunched in the USA and they have done it entirely online. You can read the credit list and more info here on Campaign Brief's blog.
There are currently 3 videos on youtube with, by the looks of the website, another 18 or so to come. The website Crackopenafriendly.com is a bit of the let down. Or if you are Australian it's a bit of an embarrassment. Crikey mate! this site's as smelly as a dead dingo's donger.
There's a new generation of webmail email clients rolling in. Yahoo have recently launched a new version with all the features you'd expect from a desktop app - drag n drop, preview pane etc etc etc. and it's very very good.
Hone your skills, practise your technique, and maybe, just maybe, you could be the best of the best. Better even than the "experts" - four emailers from different walks of life - with different demands from their chosen tools.
A toungue in cheek "poke" at super-flash-wank sportsporn websites - disguised a promotion.