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May 3, 2007

Cure Connectile Dysfunction


Publisis & Hal Riney have launched a new site for Sprint in the US. With the video production done by Mekanism. Who have a history of doing great viral work.

We're taken inside a Centre for Connectile Dysfunction. Basically poking fun at guys who can't maintain a steady internet connection. The innuendo is thrown at you thick and fast.

The video is shot well, the script and talent are good too. But for me it's the little things like the way you transition from section to section that really show attention to detail.

There's even a Aveaword style send to friend form where you can alert peopel to the CD centre.



Tooheys Extra Dry is launching its new campaign today. The website is not up yet but you can see a special preview of the TVC here, thanks to Campaign Brief.

Oh and try to ignore BMF talking the ad up before you watch it.

It feels very Japanese or Playstation to me. (I guess Playstation is Japanese but that's not the point I was trying to make)

April 14, 2007

Hyundai's Mash & Seek


Hyundai have launched a new competition called Mash and Seek which will mash up your face with 3 other random entrants. The first team of 4 people to correctly identify all team members wins a car each.

It's a confusing premise for a comp (people are confused by the format of Grindhouse) but it should generate a lot of activity. You'll need to make yourself visible and be on the lookout for other people participating in the comp. I wonder how Myspace, Facebook and the like will play a part in this. I'm not sure on the mechanics on how identifying the person will be done but it would be as simple as entering their email address to confirm.

Let's see how this one pans out. The game needs a large number of entrants to make it work properly but I like the original thinking behind it.

Oh and if you are a contestant please let us know how you're going.

How to Promote a Book


To promote her new book "No one belongs here more than you. Stories by Miranda July" the author herself has created the website to promote the book.

It breaks all the rules but sometimes you need to do that to stand out.

I haven't been this impressed by a low tech, original idea since I saw Will it Blend?.

Hulk Hogan

I vaugly remember posting a banner with a wierd celebrity in it but at this time can't remember. Until then enjoy this gem from Japan.

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