This time however it's gone all Augmented Reality (so hot right now) and you can record and send your video to friends.
Technically this is the first time we have seen this for AR for a consumer product. The ability to script animations and then record it is a nice extension to the standard load it up and go WOW. This gallery of entries definetly extends the experience.
There is a line that can be crossed when advertising/sponsorship on a site just goes to far. Exhibit A from Gizmodo Australia for Commbank is below.
4 banners all showing the same message and animation and the side 300x600 doesn't scroll away on the page. It follows you down the the banner at the bottom. A real wasted opportunity that will just end up annoying the user rather than persuading them.
Client must be thrilled. "BRILLIANT, NO ONE COULD MISS THIS SHIT!" should be the media release.