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March 7, 2006

Absolut Kravitz


Check out the superbly well polished site for Absolut Kravitz. This is from the crew whop produced the Vodafone Futures site North Kingdom who's work I can't fault the bastards. An interesting thing in the site is the "connections" which track how many peopel login after you've submitted details in the send to friend area.

Tequila [AU] is producing the banner campaign for this which should go live soon. I'm hoping for Absolut Yanni to be announced soon.

On a personal note: We've listened to all the tracks in the office and I was told to shut Lenny down. I would have liked to see more variety in the remixes as they all seem sto meld into the one kind of sound. But dance music sells I guess. Woudl have been nice to see Ramstein, Marylin Manson, 50cent, hey even Kenny Gee or anyone with a more unique sound go at the song.

Max Preacher


Amnesia [AU] have just launched Max preacher for Pepsi Max. Vent your sins unto the world online or visit one of the booths comign to a city near you.

I'll be checking out the booths in Sydney next week and I'm interested how the forum goes as they are always a touchy subject with brands. Fun looking site and the work Amnesia have been doing for Pepsi pooes all over what Autumn 01 have done for them previously.

CHeck out what Pepsi have been doing in the USA with Puff Daddy with Brown & Bubbly. Sounds like the aftermath of a bad night on a curry to me.

March 6, 2006

Nike: Rockstar Video


R/GA have produced a slick, video heavy Nike site with an interactive workout video for their latest Rockstar Workout. The use of video here is perfect in large size as it fits in the design perfectly. The male dance coordinator is as cheesy as they come but I guess he's famous so that’s his excuse. So whether yours running, playing, walking or krunking you can look the shit with Nike.

You can read R/GA's press release here

March 5, 2006

Take Note from Staedtler

takenote_bb.jpgStaedtler wants more people to write smail mail letters, so much so they are going to send 10,000 physical letters to users who submit their details on the Take Note site. You can even sign up to receive a letter from a stranger. The last hand written letter I received was in 1999 so I'm interesting to see if this promotion sparks a hand written revolution. My only complaint is that letters will only be sent within Australia which is a shame.

The site will also be promoted with print ads and handwritten notes placed in public places throughout Melbourne and Sydney. See images here

This is the first site created by Host's new in-house interactive team headed up by ex Tequila CD Bob Makintosh. Nice work Bob.

Also I don't envy the poor bastard who has to handwrite all the letters, with that in mind you don't want to sign up for work experience at Host anytime soon :)

Black: Selling the Video Game

The big game release of this month has been Black from EA. There has been quite a bit of activity online ranging from the well produced official site (i like how each section uses a different weapon and you can literally shoot the shit out of the site, a valentines viral site My Black Valentines (quite funny) and locally here in Aus a training simulator.

It's good to see game advertising going beyond the usual mini site and downloadable demos.

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