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December 16, 2007

Be Kind Rewind Official Site


Tequila AU have launched the official site for Michel Gondry's new film Be Kind Rewind.
You can "swede" yourself into an existing film or view the "sweded" internet.

I like the cursor on the metal wire.

Here's the trailer for the film which might explain the concept of the site better

December 15, 2007

Xmas Card Roundup

Has your agency spent the last 3 months slaving over an awesome Xmas card to send to clients and friends? If so please send them our way and we'll post them up early next week in our annual Xmas Card Roundup.

Here's an animated MC vs PC ad to get us started. I love the fact they used the old stop motion technique.

November 26, 2007

Munk Yourself!


20th Century Fox wants you to Munk Yourself for Alvin and the Chipmunks.

Create your own chipmunk character and record a custom message (which gets chipmunkatized) and send it on to friends. It's similar to Simpsons avatar or Simponize Me, except the emphasis is on recording your own message and the users voice rather than uploading your face.

Designed and built by Soap Creative using Oddcast technology.

October 19, 2007

Mini Strike Post Event


I mentioned the Mini Strike event that was held last weekend. I'm happy to say that it seemed to go down without a hitch. Basically you registered for a ride. You were then given a racing card which showed the order of the pins you needed to drive around. You then rode shotgun as a professional stunt driver went around the course of 7ft. inflatable bowling pins at breakneck speed. When it ended you got your photo taken and your race time.

I attended on Saturday and there was a constant stream of people. Reports from the previous day was that it was packed. My ride was #284 and they did a total of 500+ around the giant bowling course. Participant's can log onto the site now and download a photo of yourself.


The event was organized by Play Communications a "brand experience agency" out of Surry Hills. Who have created many of these "experience based" brand events in the past.

I made a quick video which shows one trip around the course. I'm sad that I didn't actually film on my 27 second trip inside the car but alas.

It certainly was a lot more fun that looking at a Mini on a rotating pedestal at the Sydney Motor Show which is on right now and I spent the next few days lusting after a Copper S of my own but realized I need to get my license renewed before even thinking about a car.

October 8, 2007

Branded Weekend Entertainment

I'm excited about this weekend's events with two branded events taking place in Sydney and both in my neighborhood. No more will Bondi have all the fun.


Mini Strike combines two of my loves, Ten Pin and Mini Coopers. It's self proclaimed as "The World's First Car Bowling Experience".

Luckily I'll be driven around by experienced drivers in their MINI's and have a video and photo of my experience captured for me. The event is on this Saturday 13th and 14th October. More info here.


Mambo's Finders Keepers is a easter hunt around Sydney for original Mambo artworks and PSP's.

Mambo even put together a video to promote the event.

With just 188 views I'm hoping the turn out will be low on the weekend so grabbing the artwork won't involve arm wrestling some emo kids.

More info on Mambo's ugly Myspace page.


And if you're a little younger and in the Paramatta on the 12th you can help Kzone break a world record (these seems to just be fodder for brands now) for the most people playing a DS in the one spot. The record is just 250 which seems pretty low so the record could go down.

More info here.

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