Youtube + Coca Cola = Wishcast

The next step in Xmas Ecards is sending Youtube videos sponsored by Coke! Check out there Holiday Wishcast. Here's an example of what your friends will receive. I like is the little characters in the design frames. Sadly that's the limit to their involvement. I hate to be negative but the whole thing is registering pretty high on my "Lame-O-Meter". I like that Youtube are open to different promotions but this just seems a waste? (read: shit) Maybe i'm just an Ebenezer Scrooge. What really freaked me out was this image of the Coca-Cola polar bear. WTF!