Kids go crazy for K-Kash
Page views on the Kzone site have more than tripled. That's not including visitrs to the actual K-Kash site.
I put a short KKash case study on my personal site for those interested in the lead up work that lead to the final site.
Update: K-Kash ended after 6 weeks with a total of 34,425 registered users submitting over 1.4 million codes.