Internet Advertising Revenues Estimated To Exceed $12.5 Billion for Full Year 2005
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, a 30% increase over the previous revenue record of $9.6 billion in 2004. The 2005 Q4 revenues totaled a record $3.6 billion; making it the second consecutive quarter to surpass the $3 billion mark and the highest quarter reported. Fourth-quarter revenues represent a 35% increase over the same period in 2004 and a 17% increase over Q3 of 2005. "As consumers continue to embrace the Internet as an integral part of their everyday lives, marketers continue to acknowledge that Interactive is a critical medium to engage their customers and create deeper brand experiences," said Greg Stuart, CEO, IAB.
from the IAB smart brief
more good news for the industry. tc.