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September 29, 2006

B&T Top 5: September

Bannerblog has been asked to create a regular column for B&T magazine featuring the Top 5 banners on Bannerblog every month.

bt_top5_1_mini.gif 1: Mini White Rabbit
Agency: Profero [UK]
Mini took a new approach to the online media campaign by sending the users on a journey rather than to a specific destination. Follow the white mini on a tour of random British sites the likes of roundaboutsofbritain.com and my personal fav streetmattress.com

bt_top5_1_vw.gif

2: VW Pedal
Agency: CP+B [US]

I wouldn't call my self a "rev head" but this execution is extremely gratifying. I love the end line too "Auf Wiedersehen. Sucka."


bt_top5_1_hp.gif

3: HP Big Prints
Agency: Saatchi & Saatchi [SI]

Proof not all banners need to be multimedia extravaganzas to work.


bt_top5_1_gym.gif

4: Home Gym Bike
Agency: DDB [BR]

This one has everything you want in a banner. Great animation, great sound and a nice payoff for the user's interaction.


bt_top5_1_bascule.gif

5: 9hr Gestures
Agency: Bascule [JP]

This has to be the first "multi-user" banner I've seen and probably the first banner to incorporate live streaming video as well. You're probably going to need to watch the movie to get a full grip on what was created.


The Top 5 sadly has no Australian entries. I'd love to think this will change for the next issue.



 

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