For those interested. (and who doesn't love graphs) We have been tracking the stats on the RSS feed since we started the site. Through the great service provided by Feedburner.
Here is a graph of the readers since we began this site just over a year ago.
You can see the dips every weekend as our readers get their weekend away from the screen. The RSS is provided only for the main part if the site and not the news. Which so far hasn't attracted much traffic, it seems people just want their banner fix and get their industry news from other sources.