Australian Creative Hotshop 2007
Australian Creative have launched their new site and the Hotshop competition for 2007.
The site is a nice start to a magazines site but I hope they adopt the learnings that CR use with their website by providing the interactive content that compliments the print version of the mag. CR's blog is also being edited quite well too.
I do have a large crit and that's to do with the Hotshop competition. It seems quite silly to ignore interactive as a category. I've asked Barbara Messer, the editor, why this was omitted for a second time (I complained last year too) and she responded...
"I haven't included an interactive section in Hotshop b/c I actually expected interactive agencies to choose either the design or advertising categories to enter, as most interactive agencies operate in these areas. "
I feel interactive is big enough to stand on it's own. Advertising & design both don't seem like the right place to enter.
So consider this the official petition for interactive agencies to get their own category. Hey while we're at it lets petition Campaign Brief to also cover interactive. These mags can't ignore us for long enough.
So please add your comments to this post in your support. I would post the email addresses but that might not be the best idea.
UPDATE: Australian Creative will be adding Interactive as a category and are drafting up the entry form now. Wow things move fast. Thanks Barbara for looking into this so fast.
Now, lets see who else we can lean on :)