Chris James joins BMF

As reported last week in B&T and Adnews (and gossiped about for a while before that) Chris James has left The Farm to join BMF's digital department as their creative director. With Chris James a 50% owner in The Farm and BMF is one of The Farm's biggest clients the move is quite a big deal for both parties involved. Neither agency site has acknowledged the fact. The hardest part about running a digital agency is obtaining and keeping good talent. Chris James has made his job an uphill battle by starting from scratch with the relativly new BMF venture. One wonders why BMF didn't opt to buy The Farm outright. Of if they did what went wrong? There is already a fierce battle for good people within the digital agencies in Sydney and Melbourne and CJ will have to work some magic to establish his team and start popping out the good work. One positive side for Chris would be the increase creative nature of his role with less hassling with the business side of things that come with owning and running a business. And the fact he'd be using BMF'smoney to get things done not his own :) Good luck to all parties involved.