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October 3, 2006

Forms in Banners...

We've been having a bit of a discussion lately on the BannerBlog editors' listserv around the issue of form fields in banners... okay, the discussion was about dropdown menus, but adding in other form items seems to make sense.


In regards to drop downs, the general consensus amongst us is that they have been abused to date (functioning primarily as auto click thru triggers.) That said, we can see situations where they might work.


So the question here is: Can anyone out there provide us with some stats? Have a campaign that used drop-downs (or any other form component) that worked or didn't? Able to share some stats?


Looking to foster a little discussion here, and hopefully collect some more evidence to backup or refute our general gut instincts: Drop-Downs are a bad idea in banners, unless custom developed as a panel...


Along the same lines - any stats on Forms and Data-Collection, such as e-newsletter signups in-banner?




 

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