View the complete news archive here

October 24, 2006

LynxJet Planet & Branded Pop

It started with Starburst back in 2002 who had a hit song (top 50 in the ARIA charts) with Get Your Juicies Going.

Now we have LynxJet and the Dizzy Bananas and their song "Spin Spin Spin". This is the extension to the very successful LynxJet campaign. View the clip below.

I can't say I'm feeling the love on this clip. But I've been suprised when stuff I thought was crap goes nuts so I'll be interested in seeing how this clip goes "virally".

A better example on branded music would be Tea Partay from Smirnoff. I haven't read any press releases about how many countries it's been viewed by but Youtube seem to show 1.6M+ views on this video. And now annoying Vividas popups in sight!

You can view the Tea Partay campaign site here.

The Dizzy Bananas aside the Lynxjet Planet campaign site that really confuses and annoys me.

lynxjet_game.jpg

A lot of money was spent here but all in the wrong places. I'd love to deconstruct where it fails but it's obvious. It stinks of wasted opportunity and for that it annoys me.

Yes guys like girls and playing games but the two combined aren't always a winner. Especially when it feels as labored as this is.

We also like sport and seeing stuff explode. See below.

This is said to be a 100% online campaign so "hoo rahh" to Unilever for putting the money into online and "boo hiss" to Lowe Hunt for pissing it up the wall.

In contrast the interactive work done for Lynx/Axe worldwide (Game Killers, Feather, Alphabet Girls and my fav Ravenstoke) is of the highest quality and it's a shame that Australia has let down the team. The only solution I can see if for Unilever to give me complete access to the Lynxjet girls and the budget they spend on LynxJet Planet.




 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)