View the complete news archive here

November 25, 2006

30k "officially" at last

Beuraucracy is a funny thing. It's a little like testing medicines - some may know they work for most - but "officially" we all have to wait until the "official" precentages are right.

Anyway - this little announcement has a few people excited in the UK, now we can run standard IAB sizes at 30k (I'm assuming for all formats) - to add that litlte bit extra in the execution.

filesizes.jpg


Now I'm not sure about the rest of you but I've been publishing 30k files across all formats, most of the time for the last 2+ years (there are some exceptions - like yahoo and a handful of fringe or multiple site buy bookings for planners looking to get home before 6, and, excel formula wizard types who tell you that the targeted campaing is in fact he same site structure they've been presenting for the last 7 years [since 1999 according to this]) - of course.

Lets not even start with "standard" or polite options in regards to video (600k+ minimum, easy). Without interaction.

And I honestly can't remember when I was told no to even 31.6k - because it saved the flash guys 3 days (thats 1 k per day) in specialist compression reduction techniques to target my "unofficial" 30k limit. Hell you can even save some bytes if you add up the bytes: 1 KB (one KiloByte) = 1,024 Bytes - thats 24 extra bytes per 1000 if your good with the lingo - also you've got some flexibilty with the Block allocation when you view the size in lsit form on your PC/mac.

Kids, don't always believe what you hear from the buyers/planners - they like to keep it very very simple - they are flexible, and they will move - and may even dance if you ask them with the right tone of conviction and passion.


Sure 30k is good news, but now we should be aiming for 50k "unofficially".

From little things big things grow.





 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)