Crack Open A Friendly
Foster has been relaunched in the USA and they have done it entirely online. You can read the credit list and more info here on Campaign Brief's blog.
There are currently 3 videos on youtube with, by the looks of the website, another 18 or so to come. The website Crackopenafriendly.com is a bit of the let down. Or if you are Australian it's a bit of an embarrassment. Crikey mate! this site's as smelly as a dead dingo's donger.