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January 17, 2007

Fresh Footwork and Naked Truth

Here are two video heavy promotions form the UK. Both featuring semi naked women too which is a good thing.

fancy_footwork.jpg

The first is from Glue and I think they are best at describing the work
"This creative was the 4th and final phase in the Virgin Money 'Say Yes' campaign. glue aimed to build the campaign to its ultimate conclusion by taking the user on a dramatic interactive journey. Initially the dance starts as a contemporary ballet piece, as the user clicks 'yes' to see more the dance increases in excitement and tempo building up to a grand finale of fire-poi and angle grinding."

trinny.jpg

The next is from Play. Again I'll use their words as they explain it better than I ever could.

"A fundamental part of the show is the 'Naked Truth' moment in which couples disappear behind a white backlit screen together and are asked to strip. The idea is to get them talking to each other, about each other, and the way they currently dress - what they like and don't like. So Play decided to create a mechanism which would allow couples to do just that."

Play were kind enough to set up a video for us to see the end result.

My only gripes are the fresh Footwork loaded slowly on our 14MB connection and the Trinny & Susannah project is another Aveaword special. But that said they both are nicely produced and sexy.




 

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