The best ad this summer - Nestle Drumstick
Rarely am I captivated by an tv ad, infact I go out of my way to avoid them. I'd prefer to take a call from a telemarketer than watch 2 minutes of mind numbing crap.
However, during the Australian Open one ad has regularly been a head turner. Dare I say it, I actually enjoy seeing it.
The ad is for Nestle 'Drumstick' icecream that depicts the summer ritual of Australia. You can find a Quicktime version here
It's beautifully written & directed. It's a classic. It's captures an Australian truth and gives it a charm - something many clients and agencies fuck up spectacularly. I wouldn't be suprised if this took home a Cannes Lion, it deserves it.
Created by Publicis Mojo Melbourne, it's a memorable ad for icecream. I suspect it's working its socks off as well, judging by the number of families eating Drumstick's on Australia Day at the Clovelly Beach Kiosk.
Big congratulations to Publicis Mojo team, Nestle and everyone else involved. Good luck with it at Cannes.