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March 3, 2007

DoubleClick Aquires Tangozebra

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LONDON, March 1st, 2007 - DoubleClick Inc., a leading provider of digital advertising technology and services, today announced that it has acquired 100 per cent of Tangozebra, a pioneer in the rich media industry and a leading digital marketing technology provider in Europe for advertisers and publishers. This acquisition underscores DoubleClick’s commitment to providing leading technology and best in class service on a global basis to the fast-growing rich media market.

You can download the full press release here.

This continues 2007 as being the year of mergers and aquisitions. Australia has recently seen alot of activity in the online space, Blue Freeway and C4 being off the top of my head and it will continue as companies capitalise on the strength of the online sector.




 

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