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March 15, 2007

Vanity thy name is comments

OK, I understand that positive comments on your agency's banners make you feel good. And the opposite can be said for negative comments, and we get both kinds here at Bannerblog. Some a little harsh, most are to the point and constructive criticism.

What isn't helping anyone is agencies posting positive comments, wait let me rephrase that, over the top positive comments on their own banners. The agencies responsible don't even bother to comment on other banners, just their own.

So here's my tips for how to make your fake comments seem more real.

1: Go down to the local internet cafe and post. Don't do it from your agencies network, the same network you submit the work from
2: Try to spread the comments out a little. 8 in as many hours is suspicious.
3: Tone the language down. You didn't save the world, you made an animated advert. Hazahh!
4: Ask your IT guy to change the name of your server to something less specific. web.agencyname.ext is a smoking gun. Try web.ISP.ext that leave some doubt.

Or for all our sakes
5: Send the link to friends and ask them to comment honestly on the banner.

NOTE: If you are worried about negative comments on a campaign you can request to have them turned off when you submit the ad. I'd rather see an add up there, sans the ability to comment, rather than never see it.

So in conslusion I feel bad to have to make a point about this but it's getting a little silly. The comments were so OTT they are comical. I do support agencies commenting on their own banners to respond to feedback or give more information but always identifying themselves in the process.




 

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