View the complete news archive here

April 6, 2007

Art of the Product

Hosting a art/design competition isn't just for brands like Red Bull and and Pepsi. Now even brands like Tupperware are getting in on the act.

Art of Can
The Red Bull Can entries are for me the most exciting and varied. It's quote amazing to see what can be done with one base element and some imagination.
redbull_art.jpg

Translations in Tupperware
With the variety of products that Tupperware offer it should be easier to create something special. Entries close August 31st so there's plenty of time to get creative. Click here to view last years winners

I still remember my mum hosting Tupperware parties in the 80's. Do people still do that now or is it all Mary Kay these days?

tupperware_art.jpg

Designer Glass
Bombay Sapphire has been running it's Design Glass competition annually and while it doesn't use the actual product itself the entries are created for the act of drinking it so I think this counts. The entries must also be functional glasses used for drinking which adds an extra element of difficulty above the previous two comps as they just need to look "cool".

bombay_art.jpg

Design Our Pepsi Can
Pepsi have gone design crazy with 35 different can designs and a comp calling for people to design their can aptly titles Design our Pepsi Can. They even created a site for the designs called Pepsi gallery. Don't hold your breath for a travelling exhibition for any of the designs. The winning can will receive $10,000 and have their design displayed on 500 million Pepsi cans.

pepsi_art.jpg

These types of comps, when done right, can be a great way for people to engage with your brand.

Are there any other "art of the product" competitions I've missed?




 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)