Here are our not-so-serious thoughts on the thinking that was perhaps behind the new Qantas logo.
Point 1 : The Roo no longer touches the ground.That's because its a Flying Kangaroo.
The new Roo will spend less time grounded thanks to billions in new plane orders
Point 2 : Part of the Roo's tail has fallen offIt was the underperforming union bit. The new Roo can do more than ever, but with 5% less Union labor to hold it back
Reflects the cutbacks to maintainence. That piece of the tail was present on the original plan, but because the tail painting was out-sourced to Asia, it fell off. However we believe it may be stapled back on in the near future
Macquarie Bank souvenired it after its failed privatisation attempt
Jetstar took over that bit, as it was under performing and would be run better by its low-cost cousin
Point 3 : The Roo has an elevated tailFare's are going up. It's assumed the position
Point 4 : The Roo looks squashed and a bit bigger around the waistlineThe Roo is seated in Economy. That new Premium Economy class had to get its space from somewhere, so you plebs flying Economy now have even less room
It's seated in First Class and has enjoyed a 10-course degustation menu on it's flight from Sydney to LA
Point 5 : Italicised Qantas TypographyWhen taxing to and from Sydney Airport's far flung third runway the italicised font makes the plane look like its moving faster to those situated in the control tower, thus cutting a few minutes off the journey to the terminal.
It looks like it's making a quick exit, just like a few on the board
Point 6 : Bigger EarsNext time you complain about the food, it'll hear you...