Halo 3 Believe: The Making Of
Great case study by Creativity on McCann's new Halo 3 Believe campaign. When you see that the franchise is bigger than Spiderman in terms of opening dollars generated you realize just how powerful games have become.
The Stan Winston built model with impressive dimensions of 30 feet x 40 feet, 900 figurines will become an amazing collectors item to rival the bigitures of LOTR.
Oh and if you have an hour to spare, check out the AKQA built promotional site. While I think the character designs look lame compared to GOW the site itself is a a nice original experience. I like the screen grab system and the way it loads is quite smart. The videos are well done and wasn't what I was expecting.
Overall it's an impressive campaign so far.
This is a similar strategy to what Gears of War did with their TVC. They focussed on the one hero and made it feel film like and emotional rather than a one dimensional action game.
I am also impressed by the Creativity website. They have a lot of great content and case studies all of which I never noticed before.