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October 19, 2007

Mini Strike Post Event

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I mentioned the Mini Strike event that was held last weekend. I'm happy to say that it seemed to go down without a hitch. Basically you registered for a ride. You were then given a racing card which showed the order of the pins you needed to drive around. You then rode shotgun as a professional stunt driver went around the course of 7ft. inflatable bowling pins at breakneck speed. When it ended you got your photo taken and your race time.

I attended on Saturday and there was a constant stream of people. Reports from the previous day was that it was packed. My ride was #284 and they did a total of 500+ around the giant bowling course. Participant's can log onto the site now and download a photo of yourself.

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The event was organized by Play Communications a "brand experience agency" out of Surry Hills. Who have created many of these "experience based" brand events in the past.

I made a quick video which shows one trip around the course. I'm sad that I didn't actually film on my 27 second trip inside the car but alas.

It certainly was a lot more fun that looking at a Mini on a rotating pedestal at the Sydney Motor Show which is on right now and I spent the next few days lusting after a Copper S of my own but realized I need to get my license renewed before even thinking about a car.




 

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