View the complete news archive here

November 24, 2007

Online advertising for the Federal Election

Today in Australia we vote for who we wish to be our next Prime Minister.

Following on from Tobie's post below, this year is the first time the Internet has played such a big role in the campaigning of the major political parties.

It's interesting to see the difference between the two candidates, and how they've embraced YouTube, Facebook and even MySpace.

John Howard (Liberal) made some attempts at spreading his message on the YouTube, but didn't seem to grasp the medium too well. He was often addressing his audience as though it was a specific time or place, saying "Good Morning".

Kevin Rudd (Labor) at least achieved some notoriety with his footage of picking a piece of earwax out and eating it.

The polls favor a Labor victory, but without getting into the policies, I took my own mini poll by assessing a few characteristics of their online campaigns...


Homepage Design

Kevin Rudd (Labor) has used a fresh color palette to go with his "Fresh Ideas" mantra, shown a full embrace of the social-networking tools available to him, and allows for the page's text size to be increased.

ruddpage.jpg

John Howard (Liberal) however, has used a not so appealing "Infra Red" style effect and has disobeyed classic Jakob Neilsen advice in going with a red text on red background motif.

howardpage.jpg



MySpace Design

Rudd (Labor) has forked out the dough for a custom template which aligns nicely.

ruddmyspace.jpg


Whilst Howard (Liberal) has gone with your stock standard MySpace ugliness.

howardmyspace.jpg



MySpace Friends

Kevin Rudd (Labor) - 23,602
John Howard (Liberal) - 9


Facebook "Fans"

Kevin Rudd - 20,130
John Howard - 121


W3C Code Validation errors
Neither campaign sites validate completely, but Labor has the least validation errors with 23, versus a whopping 122 from the Liberals.


Use of photography

Kevin Rudd appears to have borrowed heavily from the stock photo category for the keywords "smooth + businessman".

rudd.jpg

I wonder if "Rebecca" below, would be disappointed in real life if Kevin and her met after cyber-dating?

rebecca.jpg


Whilst John Howard has used a poorly compressed JPEG at tiny thumbnail size, and not a very inspiring pose.

howard.jpg

All adds up to a pretty shoddy effort from the Liberals.

VERDICT: LABOR TO WIN


In all seriousness though, Labor's campaign does seem that little bit more progressive in their understanding of the web, and that is obviously a big issue in terms of Education and Innovation. Their policies also include improving Australia's woeful standing in broadband uptake too.

Generally speaking, the Labor Party appeals to a younger demographic, whilst the average Liberal voter is probably a bit older. But Labor still seems miles ahead.

In about nine hours we'll see what the real outcome is!




 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)