Red Bull Flugtag Sydney
Sydney hosted it's first Red Bull Flugtag today. The even was a huge success with 50,000+ people cramming into Mrs Macquarie's Point. 45,000 of them in front of me which meant I saw the back of a lot of people's heads. Compared to the Sony Tropfest this on equal par but as Red Bull own this event 100% I think Red Bull got much better value for money. I think we'll see this as a regular event.
There was a few corporate entries with Myspace, Mortein (Louie the Fly), LG, Footy Show, Dirt Magazine
Here's a quick snapshot of the crowd. The entire area was packed with a huge mix of people young and old.
Red Bull now have this event and the Red Bull Air Race both of which encapsulate the brand really well. It also makes Coca-Cola's sponsorship efforts (um what are they?) seem insignificant.