Cannes Twitter Article

Rather than actually write 500 words about "what it's like to be on the Cannes jury" I just edited my twitter feed down. I was a Twitter doubter but doing this at an event with significance seemed like a good use of the technology. It was a pain though. Every time we went anywhere I'd be on my phone looking down not interacting with people. It also cost me a bomb in SMS fees (damn international roaming). You can read this article and the others on Campaign Brief's new digital version. Free until the end of the year. I'll be following Cherp to see how an agency can just specilize in Twitter. Why not Facebook or Wikipedia? This had me thinking of new guys on the block The Population. Note: Claims of "firsts" are never fact checked when it comes to PR from advertising agencies, which is weird as an industry we're the ones most likely to bullshit. You can read about the 4th Pure Social Media Marketing Agency to start in Australia and get insights from one of it's founders Julian Cole. The Population is backed by Photon so there's no shortage of good minds, clients and cash there. This would be be similar to us at Soap spinning of an "advergaming agency" which we coudl probably attach a first to that aswell (well in Australia at least) but that would feel limiting. I guess Social Media Marketing is such a broad term and the Population will be mostly consulting and outsourcing any specific production required. Does anyone else know of any nice marketing companies utilizing new technology or buzzwords as their business model?