Magic Salad Plate
Clemenger BBDO, Melbourne have launched a new campaign for Four N' Twenty pies called Magic Salad Plate. I actually hear about this on the radio first. (This is your basic food when at the footy. The aussie version of a hot dog at the baseball.)
Guys can pick up the plate for free by entering the unique codes on supermarket frozen packs.
Update: It's actually $5 + $5.65 postage and you have to buy two packs to get the codes. This seems a bit steep.
The website could use some help and why they embedded a video player instead of the Youtube link is a mystery. But it's all about the plate not the site.
While not as fun or collectable as the VB Boony Doll i think this is still a great promotion. You can see these at the next BBQ providing some laughs and more importantly a reason to choose Four N' Twenty over other frozen pies.
I eat Sergeants but will grab a pack to get my free plate this week.
You can read the 122 comments on the Campaign Brief blog about this campaign. Well maybe 20 comments are about the campaign and the rest are childish comments and name calling.