Optus Yes Business Coach
Branded content based around small business doesn't exactly sound that exciting. Optus have begun a 12 week "reality" type show called the "Yes Coach" that will see 3 businesses get proper coaching and we'll watch them as they progress their business. The 3 chosen finalists all hit different segments, professional, tradies and family business.
This idea has been promoted quite heavily for the last few weeks with the first episode live and the 2nd to hit Sept 17th.
While the strategy seems sound, the execution is a little flat. Check the first episode. It's tiny! Like watching video on a postage stamp. I can't comment on the episode or embed it anywhere. The videos aren't even on Youtube. Hopefully by episode 2 they'll regig a few things. Optus branding is kept very low. This is one case where I don't think it would have mattered if it was overally branded. But kudos for not shoving the Optus logo in our face.
There's blogs and forums as well as business tips but right now it all seems like noones home. The forum is the only place with some community activity. And yes it's a business site so it's blue with a shite loa of text. Is there a rule that business people don't like images and love to read large amounts of text?
As far as branded TV shows go I much prefered the Football Superstar from Nutrigrain but that's probably due to the subject matter.