View the complete news archive here

October 12, 2008

Subprime, CDO, Recession = Who Cares

There's never been a better way to find out what people are thinking about than Google Trends. It's like a global vox pop at your finger tips.

Check the rising searches for recession, subprime and CDO. All related to the financial mess we are in. Dire straights? Looks like Singapore is screwed too judging by the number of searches.

recession_search.jpg

But then compare this to searches for costumes...... um look like it's business as usual for most people. "We might lose the house but fuck it.. we're not going to let that ruin Halloween!"

recession_vs_costumes.jpg

Technorati also allows you to easily chart posts on certain keywords too. Recession and subprime posts have all increased.

recession.jpg

subprime.jpg

All this search traffic and confusion about financial elements that make no sense creates a real opportunity for people who know WTF is going on to step in an explain it in layman's terms.

A forward thinking financial institution can use this time to try and explain it to consumers rather than push their standard messaging. And in doing so create some trust and worth behind their brand besides having the lowest interest rate. There might already be examples of this I've missed?

There's already been a few PPT files flying about explaining some aspects in a humorous way. Like the Subprime Primer which you can read in full on Google Docs

subprime_primer.jpg

Or if you need this explained by the Aussie comedy duo (usually seen at the end of 60 minutes here in Aus) watch here.

r232767_931730.jpg

Or if you want to be even more confused about the future economic situation (hint: it's not good) check this presentation from Sequoia Capital (the guys who backed Google). Thanks Valleywag for the tip.

And lastly this type of situation is best explained through video like the one below. This was found on an NPO's channel.

Xplane, a company which specialises in this type of communication (and one of my fav companies around) has their Xplanation video online too. They sent this around to their mailing list. Although I found the champagne video easier to follow as to why it all went tits up.

Watching all these presentations has cleared up a lot for me. I'm still confused why the USD is going so strong lately but I'll wait for a video to explain it to me easily than read pages of boring jargon.

How does this financial situation affect the digital market worldwide and especially here in Australia? I'm hoping it means more money goes into online and less in traditional (seems obvious).

It also means the listed digital agencies will have a hard time raising more capital. BlueFreeway's recent "3 for 1 renounceable rights issue" will be a hard sell when everyone is trying to keep hold of their cash. And even harder sell when you look at the stocks recent performance. For those interested you can read the prospectus here.

Note: Bannerblog are not financial advisors nor do we have any idea how the financial system works. See a registered financial advisor for proper advice before throwing your money away.




 

Recent Comments

Powered by Disqus
Awards (58)
B&T Top 5 (2)
BB News (67)
Blatant Self Promotion (23)
Books (1)
Buzz Words (9)
Campaigns (58)
Cannes 2008 (2)
Employment Opportunities (3)
Illustration (1)
Industry News (80)
Interesting Articles (95)
Interesting Promotions (137)
Media Gaffes (23)
Newsletter (5)
Online Applications (7)
Production (5)
Site Launch (48)
Technology (27)
Top 10 Banners (1)
Viral (107)
fun (13)
June 2012 (1)
April 2012 (1)
February 2012 (1)
January 2012 (1)
November 2011 (1)
October 2011 (1)
July 2011 (1)
May 2011 (2)
April 2011 (1)
March 2011 (5)
February 2011 (2)
January 2011 (4)
December 2010 (3)
November 2010 (4)
October 2010 (4)
September 2010 (3)
August 2010 (8)
July 2010 (8)
June 2010 (3)
May 2010 (4)
April 2010 (4)
March 2010 (6)
February 2010 (7)
January 2010 (7)
December 2009 (7)
November 2009 (3)
October 2009 (5)
September 2009 (4)
August 2009 (6)
July 2009 (4)
June 2009 (6)
May 2009 (11)
April 2009 (11)
March 2009 (13)
February 2009 (23)
January 2009 (37)
December 2008 (24)
November 2008 (16)
October 2008 (36)
September 2008 (26)
August 2008 (9)
July 2008 (11)
June 2008 (9)
May 2008 (11)
April 2008 (9)
March 2008 (13)
February 2008 (23)
January 2008 (18)
December 2007 (15)
November 2007 (11)
October 2007 (12)
September 2007 (9)
August 2007 (12)
July 2007 (19)
June 2007 (11)
May 2007 (11)
April 2007 (24)
March 2007 (23)
February 2007 (11)
January 2007 (6)
December 2006 (10)
November 2006 (15)
October 2006 (15)
September 2006 (17)
August 2006 (20)
July 2006 (8)
June 2006 (12)
May 2006 (13)
April 2006 (4)
March 2006 (17)
February 2006 (14)
January 2006 (7)
December 2005 (8)
November 2005 (3)
October 2005 (5)
September 2005 (5)